WPP's Ogilvy PR Renews Ties with the Forum - Analyst Blog


Ogilvy Public Relations (Ogilvy PR) Beijing, the Chinese unit of Ogilvy & Mather, a subsidiary of WPP plc ( WPPGY ), was recently chosen by the World Economic Forum (the Forum) as the official PR Partner for the seventh consecutive year.

Ogilvy PR's Beijing unit will serve as the PR partner for this year's Annual Meeting of the New Champions, popularly known as the Summer Davos, in Dalian, China. The Summer Davos is a leading global business meet in Asia. This year, professionals such as government decision-makers, chief executives from major multinational corporations and fast-growing companies, leading academic thinkers, media personnel and civilians  will conglomerate to discuss on the event theme - "Meeting the Innovation Imperative.''

The recent tie-up has further strengthened Ogilvy PR's long-term partnership with the Forum. We commend Ogilvy PR's initiatives of improving its relationship with clients, especially in China, which is an emerging economic power in the world. Over the years, Ogilvy PR has formed a solid team of social media and conference experts in China that will help it to support the Forum's media relations in the country.   

Ogilvy PR is a multi-disciplinary communication leader, which manages the advertising, direct marketing, activation, promotional, digital and entertainment portfolios of Ogilvy & Mather. Ogilvy PR offers a wide array of business solutions through content creation, community building and communication, with considerable results.

WPP, the parent company of Ogilvy PR, offers a host of advertising and marketing services including advertising and media investment management; consumer insight; public relations and public affairs; direct and digital promotion as well as relationship marketing. The primary focus of the company is to grow its revenues and gross margin at a faster rate than the industry average. Going forward, WPP expects to achieve a leading position in emerging markets and new media with a depth in consumer insight.

WPP currently carries a Zacks Rank #2 (Buy). Some other stocks in the industry with the same Zacks Rank include MDC Partners Inc. ( MDCA ), PublicisGroupe SA ( PUBGY ) and Corporate Executive Board Co. ( CEB ).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

This article appears in: Investing , Business , Stocks

Referenced Stocks: CEB , MDCA , PUBGY , WPPGY



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