Global marketing communications agency JWT, a fully-owned
operating company of
), recently agreed to acquire Lemon Sky - a leading creative
digital marketing company in Poland - for an undisclosed amount.
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Lemon Sky provides digital advertising and campaign services for
diverse brands. JWT Poland offers integrated communications
services ranging from strategic consulting, brand activation
concepts to creative execution across all media forms. Post
acquisition, Lemon Sky will join JWT Warsaw to strengthen the
company's digital platform.
This acquisition is in line with WPP's inorganic growth strategy
and is likely to augment its revenues in the long term. In 2012,
WPP digital revenues (including associates) were over $5 billion,
representing 33% of the Group's total revenues of $16.5 billion.
WPP expects revenue from digital operations in the range of
40%-50% in the coming five years.
WPP has a strong presence in Poland and across the Central and
Eastern European markets with a workforce of over 6,000 and
revenues of approximately $700 million annually. Lemon Sky is
likely to be another valuable addition to WPP's portfolio.
In 2013, WPP completed 62 acquisitions worldwide across all
spectrum of its business. The attractive acquisitions coupled
with continued focus on growth are likely to improve WPP's
leading position in the market in the long run.
Dublin, Ireland-based WPP, together with its subsidiaries,
provides advertising and communication services worldwide. The
company operates through a number of established global,
multinational and national advertising and marketing services
WPP currently carries a Zacks Rank #3 (Hold). Other stocks that
look promising and are worth a look in the industry include
Millennial Media Inc
), holding a Zacks Rank #1 (Strong Buy), and
Marin Software Inc
Publicis Groupe SA
), both holding a Zacks Rank #2 (Buy).