WPP to Disseminate Interactive Knowledge - Analyst Blog

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Regular interactions with clients have led advertising firms like WPP plc ( WPPGY ) to maintain steady business relationships and retain a stable revenue stream. This has also led to an increase in WPP share prices, which is up 3.4% during the last month, as on Oct 7, 2013.

WPP's Ogilvy & Mather recently announced that one of its divisions, Ogilvy CommonHealth Worldwide, will be hosting the 2nd Annual Partnership Summit on Oct 10, to facilitate interaction between its clients and employees.

During the summit, the participants will be given the opportunity to engage with both the Marketing Analytics & Consulting team and the agency's vendor partners.

Moreover, guests will be able to interact with the organization's partner vendors, including World One/Sermo, Steffen FX, McKesson Patient Relationship Solutions, MetaPharm and Group DCA.

Ogilvy CommonHealth Worldwide believes that the event will enable its employees to learn how the company's products will benefit specific client brands and goals. Clients, on the other hand, will gain knowledge about the different products offered by the company.

Ogilvy CommonHealth Worldwide provides marketing services including brand identity and development, digital/interactive services, direct-to-consumer, global integration, managed care marketing, market research and analytics, media planning and buying.

WPP, the parent company of Ogilvy CommonHealth Worldwide, offers a range of advertising and marketing services including advertising and media investment management; consumer insight; public relations and public affairs; direct and digital promotion as well as relationship marketing.

The primary focus of the company is to grow its revenues and gross margin at a faster rate than the industry average. Going forward, WPP expects to achieve a leading position in new markets and new media as well as depth in consumer insight.

WPP currently carries a Zacks Rank #2 (Buy). Some other stocks worth considering include Huron Consulting Group Inc . ( HURN ), Information Services Group, Inc . ( III ) and Bureau Veritas SA ( BVRDF ). While both Information Services and Bureau Veritas carry a Zacks Rank #1 (Strong Buy), Huron Consulting has a Zacks Rank #2 (Buy).



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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Business , Stocks

Referenced Stocks: BVRDF , HURN , III , WPPGY

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