WPP Digital, the digital investment wing of
), recently entered into a global partnership with Percolate, a
leading content-marketing company, for the creation of effective
and engaging digital content for its operating companies and
clients. The partnership also includes a strategic investment by
WPP Digital in Percolate, which is expected to expand the
latter's operations across the globe.
There is an exponentially growing demand for digital content with
the soaring popularity of social, mobile and video platforms.
Percolate helps its clients create and deliver relevant content
across these social channels in a relevant and effective
With an expertise in content marketing, Percolate has
developed a single suite of web and mobile tools for various
digital platforms like
) and YouTube. This partnership will improve the content across
all channels and will help WPP companies and clients establish
and ensure brand consistency at a global scale.
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The partnership is expected to be mutually beneficial to both the
participating companies. While Percolate's know-how in covering
the entire range of digital marketing from conception to
implementation is likely to be valuable for WPP, the global reach
and finances of the advertising major is sure to improve the
operations of the digital content firm and expand its
Dublin, Ireland-based WPP, together with its subsidiaries,
provides advertising and communication services worldwide. The
company operates through a number of established global,
multinational and national advertising and marketing services
WPP currently carries a Zacks Rank #3 (Hold). Other stocks that
look promising and are worth a look now in the industry include
Millennial Media Inc.
), holding a Zacks Rank #1 (Strong Buy), and
Marin Software Inc.
Publicis Groupe SA
), both holding a Zacks Rank #2 (Buy).