Woolworths Sees Losses Widening in DIY Venture

By Dow Jones Business News, 

By Rhiannon Hoyle

SYDNEY--Australia'sWoolworths Ltd. (WOW.AU) said poor sales contributed to losses at its home improvement business widening, and its problems were compounded by ad hoc openings of new stores.

Woolworths, which operates the country's largest supermarket chain by store numbers, said the home-improvement division would post an operating loss of 169.0 million Australian dollars (US$156.6 million) in the year through June. That missed the company's earlier forecast that losses from hardware sales wouldn't be worse than the A$138.9 million reported last year.

Also, Woolworths said it no longer expected the business to break even in 2016.

"We are disappointed we will not reach this guidance," Woolworths said. "However, we were right to set challenging targets for the business and will continue to set stringent internal hurdles for the home improvement business."

Woolworths operates supermarkets, liquor stores and household-goods retailers in Australia and New Zealand, in addition to some restaurants and bars. It moved into home improvement in 2009 through a joint venture with U.S.-based Lowe's Cos. ( LOW ) to launch the Masters chain, at the same time as it acquired one of Australia's largest hardware suppliers, Danks Holdings Ltd.

Woolworths problems in building a competitor to the Wesfarmers-owned (WES.AU) Bunnings DIY chain aren't new. Last year, the company reported bigger-than-expected losses at Masters, citing higher wages and lower sales margins.

On Tuesday, the company blamed a fragmented store rollout for some of its problems as it tried to expand its footprint as quickly as possible.

"This has resulted in uneven national store coverage and a less efficient supply chain at this stage of development," said the retailer, which pledged to take a more strategic approach to new store openings in coming years. This will mean the company, which runs nearly 50 Masters stores now, won't meet its previous target of 90 stores in 2016, it said.

Woolworths said sales were lower than expected, due to strong market competition, despite a 42% increase in revenues on-year as new stores opened for business.

Still, company executives expressed confidence in the long-term future of the business.

"This was never a short-term business plan," the company said. "We remain confident about the home improvement business and that it will be a material profit contributor to the group and will deliver an acceptable return on investment."

Write to Rhiannon Hoyle at rhiannon.hoyle@wsj.com

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This article appears in: News Headlines

Referenced Stocks: LOW , WFAFY

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