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by Jim Probasco.
) was little more than an online video rental store?
Times have changed. Sunday they changed some more as the
video-rental plus streaming-video service won a best-director Emmy
for David Fincher of
House of Cards
From a convenient way to rent DVDs to even more convenient Internet
streaming of content to Emmy-winning production company, all in the
space of 16 years. As the
Wall Street Journal
said, if Hollywood wasn't taking Netflix seriously before, it is
Sunday's award marked the first Emmy in a major category for an
online video distributor. This is as important to the Emmys as it
is to Netflix. With the addition of companies like Netflix to the
mix, along with cable and traditional network television, some of
the rules have changed.
Netflix, for example, refuses to reveal viewership numbers.
Viewership numbers drive ratings and ratings are the standard by
which the entertainment medium is measured. Netflix said it doesn't
have to provide viewer numbers because it measures success by its
number of subscribers, according to
. Netflix doesn't care what those subscribers are watching.
Perhaps, more accurately, it doesn't care to tell you.
The fact that it won an Emmy, however, is something Netflix does
want you to know. It also wants writers, producers, and top-tier
actors to know this as well. Winning an Emmy brings prestige and
prestige catches the interest of those Hollywood top guns who will
make Netflix even more prestigious over time, according to
The Wall Street Journal.
As Netflix competes and helps set a higher performance bar in the
industry, traditional broadcast television and cable have found
they have to continue to rise to the occasion. And rise they have.
Sunday cable network brand
) won the best drama award for the first time for
. In addition, Anna Gunn received an Emmy for best supporting actor
for her role in the show. The creator of
, Vince Gilligan, gave a nod to the competition, including
streaming providers like Netflix by saying that if it wasn't for
services like Netflix;
wouldn't have lasted past the second season, according to
The Associated Press
Mostly, the arrival of entities like Netflix has made achievement
awards like the Emmys infinitely more unpredictable. Emmy show
host, Neil Patrick Harris said, at one point, "Nobody in America is
winning their office pool."
While traditional broadcast networks had their share of victories
) owned ABC's
winning "Best Comedy" for the fourth year in a row, for example, it
cannot be denied that the competition has ramped up.
This fact was illustrated by the fact that for the second year in a
row no traditional broadcast network was nominated in the
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