Last August, Windows fan site
predicted that domestic sales of Microsoft's (NASDAQ:
) Windows Phone platform would overtake BlackBerry (NASDAQ:
) by November 2012. The publication came to this conclusion after
analyzing data from StatCounter, which showed a steep downward
sales trend for BlackBerry devices. At the same time, Windows
Phone devices were beginning to pick up in sales, but at a much
slower pace than BlackBerry's declines.
Two weeks ago the
International Business Times
reported that Windows Phone had topped BlackBerry sales in Europe
late last year.
Now researchers at
claim that Windows Phone became the third-biggest smartphone
platform in America during the fourth quarter.
"Microsoft Windows Phone overtook BlackBerry OS to become the
third largest smartphone platform in the influential United
States market during Q4 2012," analyst Neil Mawston wrote in his
summary. "It was the first time Microsoft has surpassed
Blackberry since 2006."
Mawston also said that Android "lost share in annual terms for
the first time ever." His research corresponds with an
claiming that Apple (NASDAQ:
) raised its domestic market share to 53 percent during a 12-week
period that ended on November 25.
Investors do not seem to be too worried with this report,
however, which only includes sales that occurred before the
unveiling and official release of BlackBerry 10.
Since the unveiling, at least one wireless carrier in Canada
during the device's pre-order period. Sales in the United Kingdom
However, not everyone is convinced that this will provide
BlackBerry with meaningful growth. In fact, Canaccord Genuity
analyst Michael Walkley is questioning the validity of the sales
"Limited initial supply was cited as the reason for early
post-launch stock-outs at some carrier stores versus overwhelming
demand," Walkley said in a
After surveying stores in the United Kingdom, Walkley
discovered that most outlets received no more than 15 units. This
allowed retailers to deplete their inventory in just a couple of
days, leading to the "low inventory" reports that are currently
circulating the Web.
) has been accused of doing the same thing but on a much larger
scale. When the iPad 2 was released, Benzinga discovered that
some Apple Store locations sold no more than a couple of units
per day. One year later, the third-generation iPad launched with
plenty of stock
-- and very few sellouts.
When Sony (NYSE:
) launched the PlayStation 2 in North America, the company
. All were sold on the first day of release. Meanwhile, the
console was readily available in Japan, causing many to wonder
why the company did not ship more units to North America.
While Apple, Sony and BlackBerry are unlikely to admit that
these shipment tactics were driven by strategy, it should be
noted that supply shortages do not equal sales success. However,
in the case of PlayStation 2 and the second-generation iPad, this
strategy -- intentional or not -- worked beautifully.
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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