During the first 30 days at retail, Microsoft (NASDAQ:
Windows 8 licenses. Now, six months after arriving on Best Buy
) store shelves (among many other retailers), Windows 8 has
crossed a new milestone.
Tami Reller, Microsoft's Chief Marketing Officer and Chief
Financial Officer, told the
Official Windows Blog
that more than 100 million Windows 8 licenses have now been
The Next Web
, this means that Windows 8 is selling at the same rate as its
predecessor, which sold
600 million licenses
in less than three years and has acquired
of the business PC market.
This adds credence to the theory that consumers want Windows
not a brand-new PC
From its inception, Microsoft has promoted the benefits of
upgrading to Windows 8, noting that it can improve the
performance of older machines. Based on the
lackluster PC sales
, it would seem that consumers have taken Microsoft's advice.
Many manufacturers still have high hopes for 2013.
) thinks that it can sell this year, most of which will be
Windows 8 machines. A small number of them could be Google
) Chromebooks or Androidbooks, but the majority will run
Some notebook manufacturers might discount their Windows 8
touch screen machines by in hopes of spurring new sales.
Thus far, Intel's (NASDAQ:
) Ultrabooks concept has not provided Windows 8 -- or Windows 7
-- with a boost in hardware sales. Nonetheless, Ultrabooks are
estimated to account for by 2016.
That sales goal could be achieved even sooner if the current
estimates are met. Ultrabooks are expected to account for in
2013. Getting consumers to actually buy them, however, is the
real challenge that Intel faces.
The ongoing PC sales troubles are not exclusive to Windows,
however. Lifetime Chromebook sales have yet to reach , making it
one of the least popular Windows alternatives available.
Mac sales have also been declining. After three years of
increases, total Mac sales declined more than 20 percent during
fiscal 2013 first quarter
. Mac sales
continued to drop
during the second quarter, though at a slower pace.
Louis Bedigian is the Senior Tech Analyst and Features Writer
of Benzinga. You can reach him at 248-636-1322 or
louis(at)benzingapro(dot)com. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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