) will release its long-awaited Windows 8 update, tentatively
referred to as Windows Blue, sometime before the end of the year.
Little is known
about the operating system upgrade, but Tami Reller (Microsoft's
Chief Marketing Officer and Chief Financial Officer) has
attempted to fill in the blanks.
During a Q&A with Brandon LeBlanc, Microsoft's
Communications Manager and the publisher of the Official Windows
Blog, Reller provided a
about the upcoming Windows enhancements.
"Windows Blue is a codename for an update that will be
available later this year, building on the bold vision set
forward with Windows 8 to deliver the next generation of tablets
and PCs," she told LeBlanc. "It will deliver the latest new
innovations across an increasingly broad array of form factors of
all sizes, display, battery life and performance, while creating
new opportunities for our ecosystem.
"It will provide more options for businesses, and give
consumers more options for work and play. The Windows Blue update
is also an opportunity for us to respond to the customer feedback
that we've been closely listening to since the launch of Windows
8 and Windows RT. From a company-wide perspective, Windows Blue
is part of a broader effort to advance our devices and services
While Reller's explanation was certainly intriguing, it has
created a little confusion among Windows fans.
In the comments section of
, one user (who goes by the name "pirast") asked, "Will Blue be
pushed as a Windows update or do I have to buy another Windows
license for $90, just to get a usable Windows?"
Pirast is not alone. Tech bloggers have been
trying to make sense
Windows Blue concept
since it first appeared on the rumor mill.
One of the more intriguing rumors suggests that Windows 8 and
Windows Phone 8 will be merged for a seamless computing and
mobile phone experience. This could be difficult to produce given
the differences in screen sizes between a tablet or notebook and
a smartphone. If implemented correctly, however, it could create
an OS that would give Apple (NASDAQ:
) a run for its money.
Many users have asked Microsoft to bring back the Start
button, but that seems like a pipe dream. First of all, there are
third-party plug-ins that have already brought the Start button
to Windows 8. Second, Microsoft is committed to touch screens and
their future in tablets, smartphones and PCs. While the Start
menu may have been great in the '90s (when touch screens were
limited to Palm Pilots), it is no longer a top priority for
Consumers may get one request, however: a free (or very cheap)
upgrade to Windows Blue.
When launching Windows 8, the company initially offered the
new OS for $39.99. Those who purchased a new Windows 7 PC could
for just $14.99
Microsoft is likely to offer an even better deal when Windows
Blue arrives to inspire new sales and to appease those who
purchased Windows 8 last year and want to upgrade.
Louis Bedigian is the Senior Tech Analyst and Features Writer
of Benzinga. You can reach him at 248-636-1322 or
louis(at)benzingapro(dot)com. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
Profit with More New & Research
. Gain access to a streaming platform with all the information
you need to invest better today.
Click here to start your 14 Day Trial of Benzinga