) stunned investors when it announced that it had sold
two million units
when the iPhone 5 was released in China. In doing so, the
Cupertino, California-based tech giant set a new record for
smartphone sales in the nation. It also diminished the reports
that, when the iPhone 5 first went on sale,
only one person
waited in line to buy the new device. This was not an isolated
incident. While Apple had previously inspired Chinese consumers to
wait in line for new iDevices, they are no longer interested in
waiting. When the third-generation iPad was released, only
30 people showed up
to buy one. Despite the low turnout, the iPad went on to become the
number-one selling tablet in China. During the third quarter, the
iPad accounted for
more than 70 percent
of all tablets in the country.
Now the same thing is happening with the iPad Mini. When it
arrived in China,
no one showed up
to buy the miniature iDevice. In America, this would be considered
Weak retailer turnout is not a bad sign in China, however. In
fact, Topeka analyst Brian White told
that his checks in Hong Kong and China have found that there is
"insatiable" demand for the iPad Mini. White's sources have
informed him that the iPad Mini is "already more popular than the
This is not all that surprising. The iPad Mini is a fresh take
on the existing iPad format. It is also a little cheaper ($329)
than the iPad 4 ($499). And because it is small enough to fit into
a purse and can be held with one hand, consumers from all over the
world are intrigued by the device.
Supplier estimates indicate that Apple will have shipped before
the year's end. This is well below the 30 to 50 million iPhone 5
units that may have been shipped this year. Worldwide, the iPhone
will continue to be Apple's bread and butter for quite some
In China, however, the iPad Mini might just be the perfect
product of its kind. It is cheaper than a full-size iPad and is not
much more expensive than the iPod Touch. For these reasons alone,
consumers who want an iDevice may be persuaded to go with an iPad
The iPhone 5 faces a much tougher battle. While it is very
popular in China, it must overcome a , including a number of
Chinese iPhone clones.
(c) 2013 Benzinga.com. Benzinga does not provide investment advice.
All rights reserved.
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