Only Facebook (NASDAQ:
) could host an event that reminds attendees (and viewers at
home) of an
old sleep aid
. The company is the largest social media empire in the world,
but its success is subtle and took several years to accomplish.
It does not make a product or service that (for lack of a better
term) "pops." The hype does not matter though. Month after month,
year after year, Facebook events have universally proven one
thing: that this company has no idea how to throw a hype
This isn't because Facebook is a boring company. As the leader
of social media (and the company that helped pave the way for
Twitter), Facebook is one of the most exciting names in tech.
Even so, Facebook's announcements almost always involve the
most boring product developments the industry can muster. While
) can steal the spotlight with a new iPhone, and while Google
) can fly high on the Google Glass concept, Facebook executives
are forced to tell a crowd of thousands that it decided to update
the website design. Again.
When co-founder and CEO Mark Zuckerberg takes the stage at his
annual (and bi-annual -- and sometimes quarterly) events, the
tech world often makes a big deal about what he might say. While
Zuckerberg has repeatedly stated that Facebook will not
manufacture its own phone, those old rumors are likely to
resurface next week. HTC, which is rumored to be developing a
Facebook-centric phone (as if there are any smartphones that
aren't Facebook-centric), should also receive a degree of press
Facebook's event will take place on Thursday, March 7 --
exactly one year after Apple
held an event
to promote the third-generation iPad. While Apple disappointed
some consumers by failing to change the iPad's form factor, the
Mac maker impressed many onlookers with the addition of a Retina
Zuckerberg is expected to focus on an update to the newsfeed's
updated its website
to introduce a nearly endless newsfeed that loads stories
instantaneously as consumers scroll down. At the time, Benzinga
speculated that other websites would follow Yahoo's path by
introducing their own endless feeds.
Even if Facebook does, it could still be very hard to stay
awake next week.
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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