Twenty-First Century Fox, Inc
) television network FOX has suffered from declining ratings in the
last season as both new and returning shows did not click well with
the audience. Ratings declined in both overall and the coveted
18-49 age group much to the network's dismay.
Fox Network's flagship show
, now in its thirteenth year, failed to woo audiences prompting the
channel to cut down its timing. Other returning shows like
The Mindy Project
also witnessed a fall in their ratings.
In fact, even most of the new shows tanked with the exception of
and comedy series
. Even this year's Super Bowl broadcast could not offset the
falling show ratings of the troubled network.
Moreover, Fox Network, which competes with CBS Corp 's. (
) CBS Network and The Walt Disney Company's (
) ABC Network, found tepid response from advertisers when it
unveiled its program slate for the upcoming fall season. Last shock
of the disappointing season was the decision of Kevin Riley,
longtime entertainment chief of the network, to walk out.
The network, now headed by new chief Peter Rice has emphasized the
dire need of a new hit series to pull up the ratings.
Be the Answer?
, one of the most anticipated shows this season, will trace the
origin of Commissioner James Gordon, a perpetual ally of the city's
caped crusader Batman. The series created by Bruno Heller of
fame, will be set in pre-Batman Gotham City and will never feature
its most celebrated resident, although a young Bruce Wayne will
feature on the show. Gotham will also trace the origins of villains
like Penguin, Poison Ivy, Riddler, Catwoman and ultimately, the
Joker. Gordon will be played by Ben McKenzie.
Though hit shows are very difficult to predict, the kind of
interest generated by
may provide Fox some relief. The trailer of the series released
online earlier in May had apparently garnered about six million
views in the first five days.
Batman has always been a much liked super hero among all ages.
Moreover, Christopher Nolan's Batman trilogy and the upcoming Time
Warner Inc's (
Batman Vs Superman
(2016) movies have kept the buzz surrounding Batman very much
alive. It will be very interesting to see how the viewers react to
as it tries to answer what happened to the titular city and why at
all it needed the Batman.
Moreover, the super hero genre is fast catching up on the small
screen. Last year, ABC brought Marvel's
Agents of the S.H.I.E.L.D
, a spin off of the movie
, to small screen that witnessed strong ratings. However, a jaded
storyline failed to keep the viewer interest intact.
All these factors point toward a positive reaction to the series.
We credit Fox Network's ability for bringing smart and critically
acclaimed shows to prime time. However, with
, the network has a lot at stake financially. It remains to be seen
comes to the rescue of Fox when it premieres on Sep 22 and if it
fails, will Fox Network's other hyped shows like
Red Band Society
pitch in for rescue?
At present, Twenty First Century carries a Zacks Rank #4
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