) is about to
hijack the screens
of many Android devices.
This may be a brilliant move by Facebook's developers, but it
could inspire a cornucopia of copycats.
While at least one analyst believes that Facebook Home is
for Google (NASDAQ:
), it could be far worse for Twitter. With Facebook Home, the
Mark Zuckerberg enterprise could diminish or eliminate any trace
of competing social networks.
"…It means Tweet notifications will be at least a level or
layer deep and won't even have the benefit of competing with
notifications from other social platforms,"
Mashable's Lance Ulanoff
wrote in an op-ed today.
Thus, Twitter may decide to create a new home screen of its
If Microsoft (NASDAQ:
) wants to follow Facebook's lead, it could build a home screen
for Office 365, Bing, Internet Explorer or any other popular app
or service. Any one of those could work fairly well.
With Skype, however, Microsoft would have the opportunity to
bring in a ton of cool visual elements that would not apply to
any other app. If anything has the potential to give Facebook a
run for its money (in terms of the visual presentation), it's
) and Facebook have a
, so there's no danger that the social network will attempt to
block the video streaming app.
Even so, Netflix may see an opportunity to strengthen its
brand and bolster its services by building a home screen app.
As lame as this may sound, there is a lot of potential for an
app of this nature. Netflix could drop images (tiny icons,
perhaps) onto the standby screen that appear only on the lock
screen. To unlock, users could swipe the center as normal. Once
the screen is unlocked, the promoted videos would disappear.
To watch one of the promoted videos, users could simply swipe
one of the displayed icons.
This wouldn't be a groundbreaking app by any means, but it
could be a handy tool for Netflix subscribers.
) has even greater potential than Netflix. In addition to lock
screen promos, Comcast could develop a special home screen app
that fully integrates all of its services and entertainment
features. The cable giant has already attempted to do this with
, but Facebook has shown the world that Comcast can do even
This one could be cool or horribly annoying.
If Angry Birds creator Rovio decides to take over the home
screen, it should turn the interface into a giant game.
For example, users could add or rearrange their apps by
touching, dragging and releasing them, just as they normally
would. If the user holds onto the selected app for more than a
couple seconds, a slingshot could appear underneath. Then, when
the user releases the app, it would fly across the screen and
crash into other apps, knocking them around.
While this would probably annoy the average adult user, it
could be an appealing gimmick for kids with an Android phone.
Louis Bedigian is the Senior Tech Analyst and Features Writer
of Benzinga. You can reach him at 248-636-1322 or
firstname.lastname@example.org. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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