The battle lines have been drawn. With
) pricing the Xbox One at $499, gamers know exactly what
separates it from the PlayStation 4.
) is expected to retail its PS4 at $399, significantly lower than
its rival's offering.
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Even though this does not include its Eye camera module, which
will retail at $59, this is still a big gap for many gaming
aficionados. With no new offerings coming up,
Nintendo Co. Ltd
) is clearly out of the running and this seems to be very much a
At first glance, there is little else that separates the two.
Advanced Micro Devices, Inc.'
) x86 octa-core processor and have similar-sized hard drives as
well as a blu-ray drive. PS4 may have a slight edge here since it
uses GDDR5 RAM which promises better graphics. On the other hand,
the Kinect controller comes pre-packaged with the Xbox One.
So price seems to be the only major issue. There are others like
backward compatibility with older games, but this seems to be the
Achilles heel of the system.
But the Xbox One is positioning itself as a one stop shop for all
your entertainment needs. There is a major focus on entertainment
other than gaming and the system will support live TV and act as
a set top box. By bundling the Kinect with the system itself, it
is clear that Microsoft is intent on wooing the whole family, not
the just the serious gamer.
The major issue seems to be the fact that the Xbox One requires
you to log into Xbox LIVE every 24 hours in order to continue
playing a game. This mandatory requirement to connect with
Microsoft's online multiplayer gaming and digital media delivery
service is already being viewed as a restrictive one. The first
issue is for a relatively small audience, who have no access to
the internet, or have limited data plans.
However, Microsoft assumes that if you can afford a system like
the Xbox One, you would not suffer from such constraints. But the
issue of being chained down by Digital Rights Management (DRM) is
more prickly. Consumers may view this requirement as providing
too much control to game developers. While earlier owning a game
simply meant owning an optical disc, this is no longer the case.
Now, such a disc only serves as a one-time activation key. The
ownership of the game is now determined by your LIVE account,
which exists on the cloud. This means publishers now have control
over how games are resold, even swapped between gamers. This is
because the retail model of the Xbox One has changed from one
based on physical ownership to virtual control.
The case for Microsoft now looks like one of poor communication.
And this despite the fact that Microsoft positions this feature
as one which comes with benefits. Benefits which, much like a
cloud-based games library like Steam, allows library management
and convenience of storage. Moreover, you would not need to worry
about physical damage to your disc.
In fact, Phil Spencer, Vice President of Microsoft Studios,
has compounded the situation this week. Speaking to
destructoid.com, Spencer said consumers who do not have any
Internet connectivity should opt for the Xbox 360. Don Mattrick,
President of Interactive Entertainment at Microsoft, has also
made a similar statement.
This seems to be very similar to the perceived arrogance of Ken
Kutaragi, former Chairman and chief executive officer of Sony
Computer Entertainment during the launch of the PS3. Commenting
on concerns about pricing, Kutaragi had said it was Sony's job to
make devices and consumers would have to decide whether they
Needless to say, such a statement had its repercussions.
Microsoft has much to learn from the incident, since the key
issue for the company now seems to be communicating with their
audience. And getting across the right message. It's still early
days for the console wars and that could make a big difference to
the fortunes of the Xbox One.