There are two prevailing trends that follow Android and iOS.
Every year, both platforms grow massively, adding millions of
additional customers to these platforms. At the same time,
Android's accelerated growth is slowly catching up to (and in
some cases surpassing) iOS.
Opera Software, the company behind the Opera Web browser, has
released the findings of
that focused on mobile advertising. Conducted over the fourth
quarter, Opera wanted to know which mobile operating systems
performed the strongest with advertisers.
) iOS platform proved to be the winner for monetization. However,
Android took the lead in mobile phone impression volume.
"[iOS] leads the group with the highest average eCPM
[effective cost per thousand impressions] and provides the
greatest percentage of publisher revenue," Opera researchers
wrote in their report. "However, with steady increases throughout
2012, Android emerged late in the year as the leading mobile
phone OS as measured by impression volume. The growth in Android
impressions was partly driven by the introduction of the Samsung
Galaxy S III, a device that now accounts for 9% of all Android
This is yet another sign of Google's (NASDAQ:
) growth in mobile, but the bigger news is how quickly Samsung is
changing the smartphone market. In less than one year, Samsung
released a single phone that
sold 30 million units
and took control of a significant portion of the Android
The repercussions of the next iteration, the Galaxy S IV,
could be even greater. Beyond that, there is no telling how big
and powerful Samsung's devices could become.
The Galaxy Note II is also moving mountains, selling
five million units
in just two months last year. It took the first Note five months
to sell five million units. By now, the Note II and Galaxy S III
have likely sold well over 40 million units combined.
Compared to Apple -- which sold
47.8 million iPhones
last quarter -- Samsung has a long way to go if it expects to
lead the market with a single device. One thing is clear,
however: the Galaxy S series is quickly becoming the leading
Android phone. It is also the one smartphone that has the power
to challenge Apple's legacy in 2013.
It may not be successful -- Samsung may still have to rely on
the collective sale of many smartphone models to continue beating
Apple. If the company plays its cards right, however, that could
change in the not-too-distant future.
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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