The CNBC ratings for last month were just released and they are
ugly. I was on
and the results for that day aren't in yet, but I'm not holding my
breath. Still, the positive news to all of this is I find it
We are in the midst of a huge bull market yet no one seems to care.
The whole thing is just "rigged" and we're only up because Ben
Bernanke is printing money. Never mind the record earnings, low
inflation, and low multiples. The masses want nothing to do with
stocks, and that is a good sign.
I just was getting started in the market back during the tech
bubble in 1999. But I've heard stories. Everyone loved CNBC,
everyone loved the anchors, and everyone loved stocks. Guests were
rock stars and it was like
- everyone knew your name. Well, that isn't the case so much
I actually touched on low ratings
and surmised it was a good sign. The
(INDEXSP:.INX) is up 15% over the past 12 months, so something must
According to the
New York Post
CNBC ratings are at a 20-year low, attracting just 37,000 viewers
aged 25-54 over a 24-hour period. Here's what they found:
Particularly hard-hit programs were
Fast Money, Mad Money
The Kudlow Report
- each of which saw all-time lows in total viewers this month.
Larry Kudlow's 7 p.m. show fell the most, recording just 20,000
viewers in the key advertiser demographic, a 53% decline.
Similarly, Jim Cramer's
was off 38%, to 25,000 viewers, in the key demo.
was the only show to retain its audience.
Rival Fox Business Network drew an average of 10,000 viewers an
hour in the same key demo. It also saw viewership declines.
No doubt that is ugly. At the same time, the CNN evening news
audience has been cut in half the past 20 years. People use Twitter
or the Internet now for their news. Backing this up, CNBC.com
traffic was up 25%, while its TV ratings suffered.
The overall low sentiment doesn't stop there. Consumer confidence
came in at just 81.5 in August. This is well beneath the 145 peak
in 2000 and 115 peak in 2007.
To sum it all up, for the SPX to be close to all-time highs and see
confidence and TV ratings this low, it is another sign this bull
market could have a long way to go.
This article by Ryan Detrick, CMT was originally published on
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