) KitchenAid brand recently entered into a deal with
SodaStream International, Ltd.
) to develop an in-home carbonated system. The KitchenAid branded
soda maker will likely hit the market during this year's holiday
shopping season. However, the terms of the agreement were not
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Israel-based KitchenAid has now become a leading maker of premium
kitchen appliances and culinary tools, which commenced its
operation by launching stand mixers in 1919.
The world's leading manufacturer and distributor of home beverage
carbonation systems, SodaStream, provides carbonation systems
through which people can easily transform normal tap water into
carbonated soft drinks and sparkling water. Recently, SodaStream
also signed a deal with Samsung to launch "powered by SodaStream"
refrigerators, which will soon be seen in showrooms.
In comparison, Whirlpool is in the incipient stage of its product
development. Moreover, the company has been reporting declining
year-over-year sales for the past several quarters. Hence, we
believe that the aforementioned strategic collaboration will not
only help Whirlpool to expand its KitchenAid branded product
category but will also boost its top line and induce a
Over the last 101 years, Whirlpool has emerged as the leading
manufacturer and supplier of major home appliances. Whirlpool is
considered to be the largest home appliances manufacturer in the
world, ahead of
), LG, Samsung and
General Electric Co.
). Moreover, this Zacks Rank #3 (Hold) company is among the
leading home appliances makers in India and Europe.
We consider Whirlpool's consistent focus on developing new
products, its cost-cutting measures, and diversification of
business across the world - to eliminate geographical risks
arising from concentration in one region - to bode well for
(We are reissuing this article to correct a mistake. The
original article, issued earlier today, should no longer be