) KitchenAid brand recently entered into a deal with
SodaStream International, Ltd
) to develop an in-home carbonated system. The KitchenAid branded
soda maker will likely hit the market during this year's holiday
shopping season. However, the terms of the agreement were not
Israel-based KitchenAid has now become a leading maker of
premium kitchen appliances and culinary tools, which commenced
its operation by launching stand mixers in 1919.
The world's leading manufacturer and distributor of home
beverage carbonation systems, SodaStream, provides carbonation
systems through which people can easily transform normal tap
water into carbonated soft drinks and sparkling water. Recently,
SodaStream also signed a deal with Samsung to launch "powered by
SodaStream" refrigerators, which will soon be seen in
In comparison, Whirlpool is in the incipient stage of its
product development. Moreover, the company has been reporting
declining year-over-year sales for the past several quarters.
Hence, we believe that the aforementioned strategic collaboration
will not only help Whirlpool to expand its KitchenAid branded
product category but will also boost its top line and induce a
Over the last 101 years, Whirlpool has emerged as the leading
manufacturer and supplier of major home appliances. Whirlpool is
considered to be the largest home appliances manufacturer in the
world, ahead of
), LG, Samsung and
General Electric Co.
). Moreover, this Zacks Rank #3 (Hold) company is among the
leading home appliances makers in India and Europe.
We consider Whirlpool's consistent focus on developing new
products, its cost-cutting measures, and diversification of
business across the world - to eliminate geographical risks
arising from concentration in one region - to bode well for
AB ELECTROLUX (ELUXY): Get Free Report
GENL ELECTRIC (GE): Free Stock Analysis
SODASTREAM INTL (SODA): Free Stock Analysis
WHIRLPOOL CORP (WHR): Free Stock Analysis
To read this article on Zacks.com click here.