Editor's Note: This content was originally published on
by Tim Parker.
Have you noticed that some of the more notable tech companies are
tweaking their logos?
The recent logo craze started with
). CEO Marissa Mayer and crew locked themselves away for a weekend
and designed a new logo (known as a "mark" in the graphic design
field), which failed to impress the masses if you do a quick
As Mayer explained in her
, the logo hasn't changed since 1995. That was the year O.J.
Simpson was found innocent in his (first) court case, so yes, times
have changed a little. Apparently, there are no straight lines in
the new mark, but you're going to have to look pretty closely to
notice. That was big logo change No. 1.
Soon after, presumably because media outlets were on a logo-watch
craze, it was reported that
) changed its logo. Seeming to follow
) design choices, the logo (sorry, mark) is now flat (
see it here
). Gone are those shadows and 3-D-ish features that we've all
noticed without really noticing. The colors are also more muted in
the new design.
But Google insists that this
isn't a logo change
. It's using it when the older, beveled look doesn't display well
-- printed banners, for example.
) unveiled a new and improved logo for its search engine, Bing.
Remember the old blue logo with the yellow-orange dot? That's gone
in favor of this mark
that, at least judging by early comments, is a hit.
The new one uses orange from one of the quadrants of Microsoft's
flag logo. Along with the logo came a complete redesign of the
The truth is that logo redesigns happen regularly. As Mayer
correctly pointed out, companies tweak their logos all of the time,
but the changes are so small that the mainstream public doesn't
But for older tech companies, the evolution of their logos are
striking. You know when you watch older movies and think, "How did
they ever allow themselves to be on camera looking like that?
You might feel the same way if you look at Apple's string of logos.
Take a look at the company's first logo
that featured Isaac Newton sitting under an "Apple" tree. Or
) sphere logo? Even
didn't quite have the eye-catching mark
it does now.
Looking at how logos have changed over time, let's not be so quick
to criticize Yahoo. And we can all be glad that Apple didn't remain
true to its logo roots!
Below, find some more great ETF and market content from
Google Buys Bump, but Provides Few Details About Future
Is It Time to Buy Apple at These Levels?
Pandora Announces Sale of 10 Million Shares Ahead
of Apple iTunes Radio Launch
Benzinga Pro covers this and all market news in real time. Get
your free trial