Your buying habits say a lot about you.
For example, on MSN Living,
Rich Maloof makes the case
that your car can reveal whether you're a Democrat or Republican:
Drive a convertible or a large SUV? You're probably Republican.
Honda Civic Hybrid? You are
And a new analysis by Insure.com reveals how consumers can often
find like-minded folks at the same auto insurance company.
Insure.com's study of more than 4,500 consumers includes
satisfaction rankings for 20 large auto insurers. While we were at
it, we also asked respondents about their personal preferences and
Customers of Country Financial and MetLife are by far the most
plugged-in and savvy about social media when compared to customers
of other large auto insurers, according to Insure.com's customer
satisfaction ratings for
best insurance companies
More than one-quarter of Country Financial customers -- 25.9
percent -- say they regularly use Twitter. That leads the pack,
followed by MetLife customers at 16.7 percent.
You won't find many Twitter users among customers of Nationwide
(2 percent), 21
Century (2.1 percent) or The Hartford (2.4 percent).
Want to make friends with other customers who share your auto
insurer? The largest contingents of Facebook users are found at
Country Financial (76.7 percent), MetLife (69.7 percent) and
Esurance (54.2 percent).
The Hartford (15.5 percent), State Farm (20 percent) and
Allstate (21.8 percent) have the lowest levels of Facebook use
Once again, MetLife (33.3 percent) and Country Financial (22.4
percent) customers are top users, with Allstate (5 percent), AAA
(5.5 percent) and State Farm (6.2 percent) drivers showing little
interest in networking with colleagues and friends via
Who doesn't love a bargain on salon services and cupcakes? If
you judge by percentages of Groupon users, customers of The
Hartford (2.4 percent) and State Farm (6 percent) have little
Customers of MetLife (37.9 percent) and Country Financial (25.9)
are seeking out deals online.
Are you a smartphone user? You're more likely to be a customer
of MetLife or Country Financial than other the insurers in our
MetLife and Country Financial are the only insurers in our
survey that can claim more than half of their customers regularly
use smartphones (57.6 percent and 56 percent, respectively).
State Farm and Allstate customers are least likely to use a
smartphone (18.2 percent and 18.7 percent, respectively).
We will rock you
Auto-Owners customers (24.5 percent) are most likely to be
rockin' out in their cars. They are most likely to pick rock 'n'
roll as their favorite music (45.7 percent) when the other choices
are classical, country, indie, opera, pop, R&B/rap and
The Hartford's customers are the most likely to rank classical
as their favorite music (22.2 percent).
Drivers insured by AAA have the highest percentage of opera
listeners when compared to other insurance consumers, albeit a
small 4.4 percent.
Customers of GMAC Insurance are also the most likely of any
group to be watching PBS (12.5 percent) when given a choice among
Diane Sawyer (ABC), Scott Pelley (CBS), Jon Stewart (Comedy
Central), Bill O'Reilly (Fox), Brian Williams (NBC), Chris Matthews
(MSNBC) and PBS NewsHour.
If you're looking for fans of Jon Stewart, you'll probably want
to hang out with customers of USAA, who say Stewart is their news
person of choice (33.3 percent). Other big Stewart fans include
Mercury General customers (24.1 percent) and Progressive customers
Maybe you like Bill O'Reilly. So do customers of The
Hartford (22.2 percent) and Country Financial (20 percent).
AAA drivers are most likely to say they don't watch news (44.4
You have to be hungry to eat a doughnut?
Customers of The Hartford are old-fashioned -- when it comes to
doughnuts: Drivers insured by The Hartford (37 percent) and 21
Century (26.5 percent) are the most likely to rank old-fashioned
doughnuts as their favorite, over Boston cream, chocolate glazed
with sprinkles, glazed and jelly-filled.
Interestingly, not one customer of Country Financial in our
survey said they like old-fashioned doughnuts best. (Instead, they
tend to choose glazed and Boston cream.)
Here's how all these
customers rank their insurance companies on