Similar to wise buying decisions, exiting certain underperformers at the right time helps maximize portfolio returns. Selling off losers can be difficult, but if both the share price and estimates are falling, it could be time to get rid of the security before more losses hit your portfolio.
One such stock that you may want to consider dropping is Avon Products Inc. ( AVP ), which has witnessed a significant price decline in the past four weeks, and it has seen negative earnings estimate revisions for the current quarter and the current year. A Zacks Rank #5 (Strong Sell) further confirms weakness in AVP.
A key reason for this move has been the negative trend in earnings estimate revisions. For the full year, we have seen 8 estimates moving down in the past 30 days, compared with no upward revision. This trend has caused the consensus estimate to trend lower, going from $1.02 a share a month ago to its current level of 84 cents.
Also, for the current quarter, Avon Products has seen 7 downward estimate revisions versus no revision in the opposite direction, dragging the consensus estimate down to 22 cents a share from 27 cents over the past 30 days.
The stock also has seen some pretty dismal trading lately, as the share price has dropped 10.5% in the past month.
So it may not be a good decision to keep this stock in your portfolio anymore, at least if you don't have a long time horizon to wait.
If you are still interested in the Cosmetics and Toiletries industry, you may instead consider some better-ranked stocks including Helen of Troy Limited ( HELE ), Nu Skin Enterprises Inc. ( NUS ) and Shiseido Company, Limited ( SSDOY ). All these stocks hold a Zacks Rank #2 (Buy) and may be better selections at this time.
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Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free reportAVON PRODS INC (AVP): Free Stock Analysis ReportHELEN OF TROY (HELE): Free Stock Analysis ReportNU SKIN ENTERP (NUS): Free Stock Analysis ReportSHISEIDO CO-ADR (SSDOY): Get Free ReportTo read this article on Zacks.com click here.Zacks Investment Research