Westin Hotels & Resorts, one of the upscale brands of
Starwood Hotels & Resorts Worldwide Inc. (
, recently reported over $125 million total revenue, since
inception of a signature guest program in the national market known
as Heavenly Bed. Westin became the first hotel company to
conceptualize such a retail product in 2000.
Since the program commenced 12 years ago, the Westin brand has
sold over 100,000 Heavenly Beds, 250,000 Heavenly Pillows and
173,000 White Tea by Westin scented products. Westin plans to
celebrate the achievement by providing customers with attractive
Besides the national market, Westin's retail sale program has
also seen success in the international market. In Asia, Westin's
retail products are on a continuing growth trajectory with
successful sales in 39 properties across the region.
Starwood has set a new trend in hotel designs with its Westin
brand, which embodies a blend of modern design and peaceful
ambience. The brand also offers signature retail services including
the Heavenly Bed, SuperFoodsRX, WestinWorkout studio and others to
customers seeking a unique experience.
In the second quarter of 2012, RevPAR growth at Westin was 7.5%
in constant dollars, the third highest among Starwood hotel brands.
Westin has strong global presence, with properties in North
America, Europe, Latin America, India, Southeast Asia and China. As
of now, Westin's portfolio comprises of more than 186 hotels in
over 40 countries and territories.
Starwood Hotels and Resorts, which competes with
Marriott International Inc.
, is the leading worldwide hospitality company. As of June
30, 2012, the company's pipeline comprises of more than 365 hotels
across its upscale brands, including Sheraton, Westin, St. Regis,
The Luxury Collection and W, besides others.
In the recently completed second-quarter 2012, Starwood reported
adjusted earnings from continuing operations of 70 cents, beating
the Zacks Consensus Estimate by 8 cents. Moreover, the company
increased its adjusted earnings guidance to the range of
$2.49-$2.56 per share, from the earlier guidance range of
STARWOOD HOTELS (HOT): Free Stock Analysis
MARRIOTT INTL-A (MAR): Free Stock Analysis
To read this article on Zacks.com click here.
Currently, the Zacks Consensus Estimate for 2012 and 2013 adjusted
earnings are pegged at $2.53 and $2.72 per share. We presently have
a long-term 'Neutral' recommendation on the stock. Also, the
company carries a Zacks #3 Rank, which translates into a short-term