That wise, modern day scholar we all know as Judge Judy once
said, "you can always tell when a teenager is lying because their
mouth is open and words are coming out."
That might also be true of Apple (NASDAQ:
). During the recent Apple conference call, CEO Tim Cook was
asked why the company doesn't produce a giant-sized phone like
He said, "Our competitors have made some significant tradeoffs
in many of these areas to ship a larger display. We would not
ship a larger display iPhone while these tradeoffs exist."
It's a good answer. Cell phone gurus agree that these larger
screen phones from Apple's competitors have some short comings.
Not only do the colors reportedly look less than vivid but
designing apps for all of these different screen sizes make for a
less than polished experience according to the pro iPhone
Did Tim Cook provide a strong argument? Absolutely. Was he
truthful in his response? Maybe not.
According to a report by
, Apple is prepping the iPhone 6 for a June 2014 launch complete
with a larger, "phablet" style screen according to a Jefferies
research note released Tuesday.
So why the Tim Cook half-truth? He doesn't want the Apple
faithfuls to bypass the iPhone 5S as they wait for the supersized
iPhone 6, according to BGR.
But let's not get too excited.
Here at Benzinga, we read the Jefferies report and
respectfully disagree with the BGR analysis. The exact wording
from the report reads:
"When will Apple launch a larger screen iPhone, likely the
iPhone 6? We see a June 2014 launch as most likely as the display
technology transition will take time to resolve. Additionally,
the supply chain is primed for a 5S and pivoting to 6 will take
at least 2-3 Qs."
Later in the report it mentions that Apple's current display
technology is unable to reach 4.8 inches. Because of this, Apple
is transitioning to what the report calls on-cell technology as a
"stopgap" technology before widespread rollout of OLED
All this techno-talk means one thing: Apple has a lot of work
to do and a lot of money to spend before a larger size iPhone is
announced. In the world of Apple rumors, this comment in the
research note doesn't even count as a rumor. It's a
kind-of-educated guess. The report doesn't even claim that Apple
is interested in a larger iPhone.
At least for now, neither investors nor Apple loyalist should
see this report as anything material.
At the time of this writing, Tim Parker was long Apple and
unimpressed by this report.
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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