Virgin Atlantic, American Express join efforts for frequent flyers

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A credit card company and an airline are combining their efforts to accept perks for return customers, according to a press release .

American Express ( AXP ) committed on Thursday to accept Virgin America into its program for Membership Rewards. Holders of the American Express card are now able to transfer points they've accumulated to "Elevate," which is Virgin America's frequent flyer rewards program.

"We are always looking for new and innovative partners that will make redeeming Membership Rewards points even more flexible for our cardmembers," Lynne Biggar, executive vice president and general manager for U.S. Consumer Services at American Express, said. "Celebrating our partnership with the 'Elevate Your Seat' promotion gives consumers who love flying Virgin America and those who haven't yet flown Virgin America a chance to enjoy the experience."

To mark the merger, both companies have commenced a prize-winning opportunity that will award two pro gratis roundtrip seats to any destination that Virgin America serves.

Runners-up prizes will be awarded to three individuals for two round-trip Main Cabin Select tickets on Virgin America jets as well as a 30-day Gogo WiFi pass.



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: News Headlines , Business

Referenced Stocks: AXP

Henry Brier


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