Video game retail sales continued its downward slide in June
2012. According to market research firm NPD, U.S video game store
sales slumped 29.0% year over year to $699.8 million in the month
of June. Although dollar sales improved from the prior-month level
of $516.6 million, the year-over-year decline deteriorated slightly
from the prior-month level of 28%.
According to NPD, lower number of new game releases was a
dampner for video game retail sales (which approximately accounts
for 50% to 60% of total sales) in June. NPD noted that consumer
spending on used games, rentals, subscriptions, mobile games,
social network games, digital full game downloads and add-on
content accounted for approximately $1.36 billion in the month of
June as compared to $1.17 billion in May.
Both hardware and software sales continued to decline in June,
primarily owing to the ongoing transition from the physical to the
digital platform. Hardware fell 45% year over year to $201.3
million, while software sales plunged 29% year over year to $328.7
million. On a positive note, accessories sales increased 4.0% year
over year to $169.8 million in the month, reflecting strong
According to NPD, Warner Bros. published
Lego Batman 2: DC Heroes
topped the game sales chart, brushing aside May topper
, which slipped to the #3 position. Ubisoft's
Tom Clancy's Ghost Recon: Future Soldier
grabbed the #2 spot. Activision's most popular
Call of Duty: Modern Warfare 3
was ranked #8, while its most recent release
The Amazing Spiderman
came in at #10. Another well known franchisee
Electronic Arts (
lingered at #9 of the top 10 list for June.
Microsoft Corp's (
Xbox 360 was again the top-selling console for the 16th straight
month with 257K units sold. Nintendo sold more than 155K units of
its 3DS portable console, more than 150K of its older Nintendo DS
portable and almost 95,000 of its Wii home console in June.
According to Bloomberg, Nintendo is expected to release its new
3DS XL with 90% larger screens and a new "Super Mario" game in
August 2012. The company is also expected to offer its new Wii U
later this year. We believe that the release of this new gaming
hardware will drive video game retail sales going forward.
We believe that the ongoing transition from the physical to the
digital platform will ultimately benefit the video game industry
over the long term. As compared to the physical platform, digital
games are more profitable since they require minimum packaging
cost. This cost effectiveness has helped publishers to use the
digital format to keep a popular franchise running profitably over
a long period of time.
Online gaming is also expected to witness growth at the expense
of retail sales, given the growing popularity of digital
distribution and free-to-play browser games. Consumers are
increasingly spending more on smartphones and portable devices
(such as the iPad) as compared to traditional devices for playing
online games. This trend keeps us optimistic on the video game
industry over the long term.
We believe that publishing companies with a focus on the digital
segment will stand out even amid the sluggish market conditions.
For instance, some companies like EA,
and Activision are well positioned to benefit from this trend going
However, lack of visibility around the monetization of the
digital platform (particularly social & casual online games)
compels us to remain on the sidelines. Since most of the digital
and online games are offered as free-to-play, they remain
significantly dependent on advertising revenues and online sales of
the in-game virtual items. Moreover, the highly fragmented video
game market continues to witness increased competitive pressures,
which are hurting the overall profitability.
We remain Neutral on these stocks over the long term (6-12
months). Currently, EA, Activision and Zynga have Zacks #3 Ranks,
which imply a Hold rating in the near term.
ACTIVISION BLZD (ATVI): Free Stock Analysis
ELECTR ARTS INC (EA): Free Stock Analysis
MICROSOFT CORP (MSFT): Free Stock Analysis
ZYNGA INC (ZNGA): Free Stock Analysis Report
To read this article on Zacks.com click here.