Verizon Digital Media Services, a division of
Verizon Communications Inc.
), has introduced a cloud-based Web Application Firewall (WAF) to
prevent cyber attacks.
We believe the addition of the new cloud-based WAF is another
major step taken by the company toward strengthening its foothold
in the enterprise market and pave way for growth beyond the
conventional already-saturated mobile services.
Through WAF, Verizon offers increased cloud security that other
products in the market fail to provide. The product has many set of
rules deployed to the cloud. Moreover, as its runs on a highly
integrated content delivery network, it offers more tools and
control to obstruct attackers.
Verizon claims its latest offering is an increasingly important
security service that protects websites and Web applications. Added
to that, it is economical and has on-demand scalability, always-on
capabilities and swift time-to-market benefits.
The launch of WAF comes close on the heels of Verizon Digital
Media Services' infrastructure solution getting underway for
e-commerce website owners (read more:
Verizon Offers New E-Commerce Solutions
Apart from these new initiatives, Verizon expects to
aggressively promote key platforms like cloud, security,
machine-to-machine and video delivery services to carve a niche in
the enterprise solution. Additionally, the company seeks to
strengthen its strategic services with the development of a new
cloud services product suite.
Verizon has also made its Private IP service accessible at
Equinix's International Business Exchange data centers across the
globe. With this move, enterprise customers can now avail global
communications solutions that are essential for the expansion of
cloud computing and software-as-a-service (SaaS) applications.
Further, the launch of a mobile healthcare platform and targeted
acquisitions are expected to enhance its capabilities in mobile
video delivery, fortifying the competitive position of the company
against rivals like
T-Mobile US, Inc.
At present, Verizon has a Zacks Rank #3 (Hold).
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