VeriFone Systems, Inc.
) recently announced that it has signed a contract with Sky News
for broadcasting headline news articles in London's Black Cabs.
This task shall be performed by VeriFone Digital Network's (VNET)
TaxiTV and is expected to be functional from May this year.
The company caters to updating the news content aired at the
TaxiTV with around six to eight refreshes during the day, thereby
ensuring that customers get access to relevant and fresh news
content on their journey and not repetitive broadcasting. Sky News
shall be at the passengers' service from the moment the taximeter
starts running, operational through a remote.
Apart from catering to passengers, another benefit this system
provides is a platform for advertisers for promotion of products
and services. This innovation appears to be a strategic marketing
move as passengers while on board shall not be diverted towards
other channels. Hence, they would give their undivided attention to
whatever is being displayed on the screen, a rare phenomenon in
On May 9, 2012, VeriFone received contracts from New Balance and
Samsonite for its GlobalBay Mobile Point of Sale (mPOS) solutions
platform. The company appears to be quite an attractive one for
contract awards at this point of time, and laudable too,
considering the ongoing effects of fiscal crisis prevalent in the
) earned a deal from Altoona First Savings Bank, Pennsylvania for
supplying its SolarWinds Log & Event Manager (LEM) solutions to
the latter on May 3, 2012. Hence, VeriFone should remain wary of
such advances made by its competitors in the industry it pertains
The company currently retains a Zacks #3 Rank, which translates
into a short-term 'Hold' rating. However, we presently maintain our
'Neutral' recommendation on the stock.
VERIFONE HLDGS (PAY): Free Stock Analysis
SOLARWINDS INC (SWI): Free Stock Analysis
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