The bulls hit a home run in ValueClick yesterday, using the
leverage of options to amplify a rally in the share price.
VCLK started the day quietly, opening higher by less than 1 percent
before the buyers showed up. Early prints in the April 29 calls
showed blocks pricing for $1, while the April 30s went for $0.80.
Volume was especially noteworthy at the higher strike, where more
than 3,400 contracts traded against previous open interest of just
The shares were up more than 6 percent when the calls hit and
continued to work their way higher, at one point showing a gain of
almost 12 percent. But that move was nothing compared with the
options because both call contracts more than doubled in value as
the stock advanced. The 29s fetched as much as $2.15, while the 30s
shot up to $1.65, according to optionMONSTER's Heat Seeker system.
Because they cheaply fix an entry level on a stock, calls can
generate significant leverage
if investors correctly anticipate fluctuations in the share price.
They can also lose most or all of their value if the move doesn't
occur. (See our
ValueClick's shares closed yesterday's session at $30.12, a gain of
8.54 percent. The main catalyst driving the rally was an upgrade
from Jefferies, which also raised its price target on the
Internet-advertising company to $35 from $23.
Total option volume was 14 times greater than average, with calls
accounting for more than 90 percent of the volume.
(A version of this post appeared on
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