Leading paint and coatings maker
The Valspar Corporation
) has unveiled three color trend palettes for 2013. The color
palettes - Simple Delights, Gathered Stories and Electro Noir -
are a reflection of different fashion, food, design and culture
and are geared to provide ample choices for people looking to
decorate their homes.
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Valspar stated that it will focus on three distinct color trends,
which will be customized as per customer requirement. The color
palettes will also offer sensory experience of new technology and
leave customers with a simple yet beautiful experience. Colors in
the palettes range from uplifting peaches, light-hearted pinks,
glowing ambers, dusky blues and transparent greens.
Valspar also announced that it is launching the Valspar "Love
Your Color Guarantee Celebration" a two-week guarantee program.
The company will launch two Facebook programs - "Color of the Day
Sweepstakes" and "Valspar Free Sample Coupon Giveaway" - starting
January 14, where any new or existing Valspar Facebook fans can
try the trend colors.
Valspar assures that everyone will find the color that they like
with the "Valspar Love Your Color Guarantee" program by October
7, 2013. This is unique color assurance program is offering a
complimentary replacement color to anyone who did not like their
first color preference.
About a week ago, Valspar entered into a long-term strategic
supply agreement with Ace Hardware Corporation, wherein it will
manufacture and supply Ace branded paints as well as produce
Valspar branded paints for 4000 Ace stores in the U.S. At the
same time, Valspar also announced the acquisition of Ace
Hardware's paint manufacturing assets, including two
manufacturing facilities located near Chicago.
Valspar, which competes with
Sherwin Williams Company
PPG Industries Inc.
), currently retains a short-term Zacks Rank #2 (Buy). We have a
long-term (more than 6 months) Neutral recommendation on the