United Airlines - a subsidiary of
United Continental Holdings Inc.
) - announced the launch of a new advertising campaign. The
promotion is targeted to endorse the airline's transcontinental
Premium Service flights that take off from New York's John F.
Kennedy International Airport to Los Angeles and San Francisco.
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The 30-second television commercial - designed by advertising
agency McGarryBowen - highlights United's offering of high-class
facilities that customers can enjoy during travel. The ad will go
live on New York stations - during local and cable news
telecasts, and sports and other notable programs - through
There will also be digital ads in New York, Los Angeles and San
Francisco as well as billboards outside the three respective
airports. Additionally, open-air placards will be put up at
popular locations in New York, including subway entryways and bus
United ranks ahead of other U.S. airlines such as
Delta Air Lines
Southwest Airlines Co.
) in terms of number of flights, destinations, comfort level and
choice of jets that it offers from the New York hub. With this
promotional activity the carrier aims to create more awareness
about its services, hoping to tap in additional flyers in the
United is also revamping its Premium Service aircraft to render
smooth and relaxed long-haul air travel. The company is
The Boeing Company
) 757 aircraft with facilities such as 180-degree flat-bed seats,
personal on-demand entertainment system, power outlets, USB ports
and Wi-Fi connectivity. Flyers will be endowed with multi-course
meals and complimentary high-grade wine plus personal attention
from the staff. With four jets already revamped, the upgrades are
expected to be completed by the end of 2013.
United holds a commanding position in New York's three major
airports - Newark Liberty, Kennedy and LaGuardia - with over 450
flights operating daily to more than 150 cities around the globe.
Most of the aircraft flying from these cities extend the
amenities of flat seats, extra-legroom in the economy space and
live television. Already, the company's 183 aircraft operating
internationally have been retrofitted with all-new United Global
First and United BusinessFirst cabins.
United Continental currently holds a Zacks Rank #3 (Hold