In an effort to augment travelers' on-board experience,
United Continental Holdings Inc.
) has launched intriguing food and beverage options for its
domestic premium customers. The latest offering will include four
new salad choices, replacing the previous chicken and shrimp salad
Beginning Sep 1, 2014, premium cabin customers within North
America will get chilled sandwiches and wraps, which includes
Italian prosciutto on tomato focaccia, Cobb salad wrap, a Thai
style chicken wrap and caprese on Asiago baguette. Apart from
these, new warm sandwich options will also feature on the menu.
The new salads and sandwiches will be served fresh with a
gluten-free soup, along with the carrier's traditional offerings
which include warmed nuts, premium snacks and warmed cookies. In
addition, beginning this fall, first and business class customers
will be able to enjoy a glass of Prosecco - an Italian sparkling
white wine - on all of United Airlines' North American flights.
In early 2015, United Airlines plans to offer premium cabin
meals on flights that travel more than 2 hours 20 minutes or span
800 miles. According to the Chicago-based carrier, more than 100
daily flights under the United Airlines banner will offer the new
menu to passengers availing its services.
Further, United Airlines intends to serve freshly prepared food
to the front cabin passengers of United Express in place of the
snack boxes served currently. Meanwhile, economy class passengers
on all long-haul flights will be served enhanced meals and
beverages, subject to departure and arrival timings, flight
duration, and places of origin and destination.
United Airlines' decision to revamp its on-board menu comes
right on the heels of rival American Airlines Group Inc.'s (
) decision to curtail food service for premium passengers on
flights shorter than 2 hours 45 minutes. The largest carrier in the
U.S. has expressed its intention to have a similar food policy for
its group carrier U.S. Airways as well.
Meanwhile, Delta Air Lines Inc. (
), which upgrades in-flight food options on a regular basis, offers
meals for its domestic premium passengers on flights spanning 900
miles or more. However, as an exception, all traditional carriers
including United Airlines provide full meals on a number of shorter
flights on popular and significant business routes.
Passenger carriers in the U.S. consider it a customary
investment to enhance customers' in-flight experience to counter
competition. United Airlines ensures that it does not lag behind in
this regard. The carrier has introduced lie-flat premium seats on
all its long haul international flights apart from offering Wi-Fi
service and in-flight entertainment. The culinary revamp is yet
another attempt by the carrier to remain competitive and lure
higher number of domestic passengers.
United Airlines currently carries a Zacks Rank #1 (Strong Buy).
Another stock worth considering is Southwest Airlines Co. (
), with a similar Zacks Rank #1.
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SOUTHWEST AIR (LUV): Free Stock Analysis Report
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