With three of five games requiring at least one overtime period
-- or three, in the case of Game 1 -- this year's Stanley Cup Final
keeps serving up quality championship hockey.
Game 6 between the Chicago Blackhawks and the Boston Bruins is
slated for tonight at 8 p.m. EDT, and with the series standing at
3-2 in favor of Chicago, the Bruins will be defending their home
ice in order to stay alive and force a do-or-die Game 7 back in
The advertising in leagues like the NHL, MLB, and NFL may be a
little less overt than NASCAR's advertising, but professional
sports of every stripe are more than just entertainment franchises
-- they are mini-industries.
When coverage starts tonight, it will be coming live from TD Garden
in Boston, which is named for
). If we do get to enjoy a nerve-rattling Game 7, all eyes will be
on the United Center, whose naming rights belong to
United Continental Holdings Inc
With an average of 5.356 million viewers tuning in for the first
four games of the series, according to an
NBC Sports Group press release
, the sponsors of this year's finalist's arenas will receive a fair
share of advertising impressions.
Coupled with the fact that there should be no mention of Wells
Fargo Center, First Niagara Center, American Airlines Center, or
Air Canada Centre over the airwaves tonight, it pays to pick a
winner when it comes to purchasing stadium-naming rights.
While associations with the Bruins and the Blackhawks will bring
welcome exposure for United and TD, should you welcome them into
What the Analysts Say
On June 19, Barclays Capital downgraded TD from "overweight" to
"equal weight," dropping its target price from $91 to $86. After
opening at a little less than $81 on the day of the downgrade, TD
is now trading above the $77-per-share mark, over $8 less than its
52-week benchmark of $85.49.
TD has been doing a good job with shareholder money. Its return on
equity (ROE) of 14.04% over the past 12 months outstrips
JPMorgan Chase & Co.'s
) ROE of 11.55% and Wells Fargo's ROE of 13.07%.
Paying out a 4.19% dividend yield, TD offers a greater dividend
than JPMorgan, Wells,
Bank of America Corp
). With its next ex-dividend date of July 5 quickly approaching,
investors who jump on board will receive $0.81 per share when the
dividend pays out July 31, although analysts' consensus on the
stock currently calls for investors to "hold."
Hockey aside, United also finds itself in the news as one of the
first purchasers or
The Boeing Company's
(BA) new edition of its Dreamliner line of planes, placing an order
for 20 of the top-of-the-line airplanes. United also converted an
order for 25 of Airbus's A350-900 models into an order for 35 of
the newer A350-1000 aircrafts on June 20.
This investment of billions of dollars in capital upgrades could
prove valuable in the long haul. Both of these newer models boast
premier fuel efficiency, and with US airline carriers scheduled to
consume over 5 billion gallons of fuel through April 2013, costing
almost $15 billion,
according to TranStats
, increased efficiency results in significantly lower day-to-day
A wave of "strong buy" analyst opinions on United a few months back
has largely subsided into a "hold" consensus of late, but following
a reported $417 million loss in Q1, the summer travel season could
provide a much-needed bolster for the airline.
So as you're glued to the screen for tonight's game, just remember
that the company whose namesake graces your favorite team's home
ice could be the key to success. Then again, so could a Game 6
appearance from Bergeron.