Worldwide information technology company
) recently secured a contract by Vietnam Airlines to
upgrade the latest version of the Unisys Customer Loyalty
Solution (CLS) from version 4.1 to version 4.3 and provide
support for three years. Unisys already has business
tie-ups with Vietnam Airlines and the contract renewal reinforces
the long-term relationship spanning 12 years.
Since 1999, Unisys has provided Vietnam Airlines with CLS to
support its Golden Lotus Plus Frequent Flyer program. With a
membership of 500,000 Golden Lotus Plus members presently, Unisys
has helped Vietnam Airlines to grow its membership base further,
rendering specialized services based on customers' actual
preferences, buying patterns and travel experiences. The company
expects to work diligently to improve the travel experience of
its passengers and thereby strengthen its position in the market.
Management is highly encouraged by its association with Vietnam
Airlines. Unisys helps airlines offer personalized services to
high-value customers and increase brand loyalty and the recent
contract extension is likely to complement this initiative. With
the prevalent competitive environment in the Asia Pacific
aviation industry, airlines mostly aim to provide a personalized
customer experience for building long-term customer
relationships. With the up-gradation of Unisys CLS 4.3, Vietnam
Airlines will be able to target selected services to the growing
number of high-value passengers.
Based in Blue Bell, Pennsylvania, Unisys specializes in helping
clients secure their operations, increase efficiency, utilize
their data centers, enhance support to the end users and
constituents, and modernize their enterprise applications. The
primary market that Unisys serves include financial services
companies, communications, and transportation, and commercial and
public sector such as the U.S. federal government.
Unisys currently has a Zacks Rank #3 (Hold) and a long-term
Underperform recommendation. One of its competitors,
) also carries a Zacks Rank #3 (Hold).
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