On the verge of a proposed leveraged buyout ('LBO'),
) created a ripple in the market with its two new offerings. Dell
launched Enterprise Mobility Application solutions and Boomi
Master Data Management ('MDM') solutions.
Enterprise Mobility Application solutions, which will be offered
under Dell Services unit, will aid organizations in planning a
business strategy through tailored applications in order to boost
productivity of the mobile workforce and enhance customer
The product suite includes functions such as Mobility Strategy
Consulting, Multi-Platform Application development (for
Research In Motion
) BlackBerry and
) Windows 8), User Experience, Mobile Business Intelligence and
With the Enterprise Mobility Application suite, organizations can
access real-time data, respond to customer needs and serve them
better to get an edge over competitors.
Dell also announced the launch of Boomi Master Data Management
(MDM) software, which will be a part of Dell Software unit. Dell
took over Software-as-a-Service integration technology provider,
Boomi in Nov 2010. The reason behind acquiring Boomi was to get
hold of its "AtomSphere" technology, which helps users to
integrate and transfer data between and among cloud-based and
on-premise applications and also reduces cloud integration costs
Generally, Master Data Management (MDM) comprises a set of
processes, governance, policies, standards and tools that
consistently defines and manages the master data (i.e.
non-transactional data entities) of an organization (which may
also include reference data).
Dell's cloud-based MDM tool can help organizations to support
Master Data Management by removing duplicates, standardizing
data, incorporating rules to eliminate incorrect data from
entering the system in order to create an authoritative source of
With these two offerings, Dell will be fairly positioned to
compete with key players such as
Also, the adoption of these products can help Dell to diversify
its business for achieving better growth prospects ahead.
Currently, Dell has a Zacks Rank #3 (Hold), reflecting the
ongoing LBO proceedings.
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