Twitter Services Younger, Mobile News Seekers

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If you first saw this article on Twitter (NYSE: TWTR ), you might be one of the nearly 1-in-10 Americans who use the micro-blogging site to receive their news.

A new report from the Pew Research Center has found 8% of US adults get their news through Twitter . That accounts for half of the 16% of Americans who use Twitter. This pales in comparison to the 64% of American adults who use Facebook ( FB ) and the one-third who get their news from it.

Source: Pew Research Center


However, the report shows Twitter boasts younger and more educated news consumers. Nearly half the people who consume news on Twitter are in the aged 18-29 demographic. On Facebook, only one-third of news consumers fall into that age group. Meanwhile, four out of 10 news consumers on Twitter have at least a bachelor's degree compared with three out of 10 on Facebook.

A separate analysis done by Pew found that one of Twitter's central functions is passing along pieces of information as news stories develop. For instance, when the Affordable Care Act launched on October 1, the largest component of the conversation on Twitter was straight news accounts. The same goes for the acquittal of George Zimmerman and the federal government shutdown.

This analysis also found that sentiment about news events on Twitter can shift notably over time and that these conversations are not necessarily in line with public opinion.

Mobile devices are a popular choice for Twitter news consumers. While 85% of Twitter users get news "at least sometimes" from their mobile devices, only 65% of Facebook users can say the same.

How Twitter chooses to take advantage of their young, mobile, educated, and news-seeking audience specifically is yet to be seen.

Today, Twitter raised its IPO price range to $23-$25 per share, reports Reuters. It was previously $17 to $20 a share. The offering size has remained the same at 70 million shares. The new pricing values the company at up to $13.6 billion.

Twitter's IPO is set to price Wednesday, and shares will begin trading on the New York Stock Exchange Thursday morning.

Since its launch in 2006, Twitter has remained unprofitable.

Follow me on Twitter: @brokawbrokaw



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Technology

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