If you first saw this article on
), you might be one of the nearly 1-in-10 Americans who use the
micro-blogging site to receive their news.
from the Pew Research Center has found 8% of US adults get their
news through Twitter . That accounts for half of the 16% of
Americans who use Twitter. This pales in comparison to the 64% of
American adults who use
) and the one-third who get their news from it.
Source: Pew Research Center
However, the report shows Twitter boasts younger and more educated
news consumers. Nearly half the people who consume news on Twitter
are in the aged 18-29 demographic. On Facebook, only one-third of
news consumers fall into that age group. Meanwhile, four out of 10
news consumers on Twitter have at least a bachelor's degree
compared with three out of 10 on Facebook.
A separate analysis done by Pew found that one of Twitter's central
functions is passing along pieces of information as news stories
develop. For instance, when the Affordable Care Act launched on
October 1, the largest component of the conversation on Twitter was
straight news accounts. The same goes for the acquittal of George
Zimmerman and the federal government shutdown.
This analysis also found that sentiment about news events on
Twitter can shift notably over time and that these conversations
are not necessarily in line with public opinion.
Mobile devices are a popular choice for Twitter news consumers.
While 85% of Twitter users get news "at least sometimes" from their
mobile devices, only 65% of Facebook users can say the same.
How Twitter chooses to take advantage of their young, mobile,
educated, and news-seeking audience specifically is yet to be seen.
Today, Twitter raised its IPO price range to $23-$25 per share,
Reuters. It was previously $17 to $20 a share. The offering size
has remained the same at 70 million shares. The new pricing values
the company at up to $13.6 billion.
Twitter's IPO is set to price Wednesday, and shares will begin
trading on the New York Stock Exchange Thursday morning.
Since its launch in 2006, Twitter has remained unprofitable.
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