New Reuters Poll Suggests Twitter Has a Retention
(((should this be here?))))
According to a new poll of 1,067 people who have joined Twitter,
36% said they don't use the service, and 7% have admitted to
shutting down their account. The poll, run by Reuters and Ipsos,
was conducted over the week-long span of October 11 to 18, and has
a credibility interval of plus or minus 3.4%. Most users who didn't
use or deleted their Twitter accounts complained of a lack of
friends on the micro-blogging network, as well as confusion as to
how Twitter actually works.
Meanwhile, only 7% of 2,449
) users reported not using the leading social network, and only 5%
admitted to shutting down their account. Those results have a
credibility interval of 2.3%.
Reflecting studies like these, Dan Niles, the CIO of the
tech-focused hedge fun AlphaOne Capital Partners, told Reuters,
"Twitter is a great service, it's still got growth in front of it.
But in my opinion, I would say the opportunities are less than that
of Facebook, and it has to be valued appropriately." And referring
to Twitter's active users versus Facebook's, he added, "The data
would seem to imply that the ultimate revenue potential for this
company is less than for Facebook."
At the end of September, Twitter reported it had reached 232 active
users (someone who accesses the network at least once per month),
representing an increase of 6.1% from the end of June. Since June
2012, Twitter's quarter-over-quarter growth has not surpassed 11%.
When Facebook was in a similar period of its development, it was
easily surpassing 20% growth every quarter, and did not slow down
until it reached 500 million members and hit 12%
As Twitter's CEO Dick Costolo has said, his company aims to become
the "fabric of every communication in the world." However, in the
company's IPO prospectus he admitted that "new users may initially
find our product confusing." And that's because Twitter has stuck
to its guns with how users communicate: It employs a sparse
platform that limits message to 140 characters, groups those
messages by topic via hashtags, and offers no extraneous features.
Commenting on this, Larry Cornett, the head of design consulting
firm Brilliant Forge and a former executive of
), as well as a designer at
), said, "The average person that's coming on [Twitter], they're
still baffled by it....If they want the mass adoption and that
daily engagement, they have to make it really easy for people to
As part of the same Reuters/Ipsos poll cited above, 2,217 people
who did not use Twitter were also interviewed. Of this group, 38%
said they did not find the service either interesting or useful
while 13% said they simply did not understand Twitter's purpose.
According to one Las Vegas resident who was on Twitter, "I didn't
really get the point of it at all. Most of them were people I
wasn't interested in hearing what they had to say anyway." This
same user, however, does check Facebook daily.
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