The leading social media platforms in the world were developed
in the U.S., and the ability to create one's own filter bubble
further localizes the perception of social networks relative to the
Benzinga crunched some numbers in Excel, graphing the countries
where Facebook (NASDAQ:
), Twitter and LinkedIn (NYSE:
) are most popular, as well as tabulating the penetration of each
social network as a proportion of each country's population.
Special thanks to Mediabistro and
for the data that made this piece possible. Facebook The ten
countries where Facebook is most commonly used make up about half
of Facebook's one billion-plus users.
The Chinese government has banned Facebook, but the top four
users coincide relatively well with global population rankings.
Nigeria, Bangladesh, Russia and Japan round out of the top ten
leaders in world population, but are underrepresented in the usage
of the Mark Zuckerberg-led social platform.
Mexico, Turkey, the U.K., France and Germany jumped at least six
spots to round out the top 10 nations where Facebook is king.
In terms of penetration, usage is highest in Qatar (ranked
97th), where more than 81 percent of the population is active on
Facebook. Here's what the penetration percentages of the top ten
users looks like:
United States -- 50.22 Brazil -- 34.88 India -- 5.44 Indonesia --
19.81 Mexico -- 36.89 Turkey -- 42.22 United Kingdom -- 49.46 The
Philippines -- 30.48 France -- 38.99 Germany -- 30.48
Twitter The popularity of Twitter in Ibero-America is
noteworthy. Four of the top ten countries with the most Twitter
users speak Spanish or Portuguese. Again, the top power players
make up half of all Twitter users worldwide, but there's a much
more level playing field compared to Facebook.
China and India both make up 12 percent of all Twitter users,
with the U.S. and Brazil not too far behind. Special thanks to
for these estimates.
Penetration statistics in each country were certainly
interesting. Out of the top nations, Twitter is far and away most
popular in Argentina, where more than 15 percent of the population
consists of active Twitter users. Here's what the rest of the top
ten looks like:
China -- 2.64 India -- 2.65 United States -- 7.29 Brazil -- 9.94
Mexico -- 10.17 United Kingdom -- 10.47 Argentina -- 15.37 Spain --
10.64 Italy -- 5.08 Germany -- 2.92
LinkedIn Lastly, there's LinkedIn, which appears to be far more
widely used in English speaking countries. Six of the top countries
feature English as an official language. Despite small penetration
figures, India and China's rising professional class appears to be
taking advantage of the social network to boost their job prospects
in an age of globalization.
LinkedIn penetration is much smaller than Facebook, but in terms
of active users, it surpasses Twitter, at least in the United
States where a quarter of the population has a LinkedIn profile.
What about other countries?
United States -- 25.17 India -- 1.72 United Kingdom -- 18.58 Canada
-- 19.47 China -- 0.23 Netherlands -- 18.12 South Africa -- 4.86
Brazil -- 0.98 Pakistan -- 0.90
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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