TRW Automotive Holdings Corp.
) showcased its advanced video camera technology 'S-CAM' at an
event in Locke Township, Michigan. At the event, the company also
announced its plans to invest in the development of a
third-generation camera, which will alert drivers about collisions
and help to comply with the lane system in North America.
The next-generation camera will involve the upgrade of the
company's S-Cam camera sensor, featuring headlight control, lane
detection, traffic sign recognition and vehicle detection and
classification for automatic emergency braking. The improved camera
technology will be emphasizing on pedestrian detection
functionality to conform to the safety target in Europe and the
According to the data provided by 2010 National Highway Traffic
Safety Administration (NHTSA), 53% of the road casualties occur as
vehicles begins to depart their lane. The Insurance Institute for
Highway Safety (IIHS) believes that 7,500 lives in the U.S. could
be saved through lane departure warning system.
The video camera will assist drivers by sensing a wide range of
relevant objects and will be able to reduce speed with the help of
automatic emergency braking. Thus, through this camera, the company
will be able to provide a wide range of safety features in a single
sensor and is expected to be much sought after by automakers across
The new camera will be developed by the partnership between TRW and
Mobileye, who earlier designed the S-CAM. The S-CAM technology is
available in the European and Asian markets and will be available
in U.S. by next year.
Headquartered in Michigan, U.S., TRW Automotive is one of the
world's largest manufacturers of advanced technology products and
services for the automotive markets. The company supplies to more
than 40 major vehicle manufacturers and 250 nameplate producers.
Together with continuous research and development, the company is
well positioned to benefit from the changing demands of both
established and emerging markets for advanced and affordable safety
solutions. Its major customers include
Ford Motor Co.
General Motors Company
Currently, TRW Automotive retains a Zacks #2 Rank, which translates
into a short-term Buy rating. We have a long-term (more than 6
months) Neutral recommendation on the stock.
FORD MOTOR CO (F): Free Stock Analysis Report
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