), the world's largest online travel research company, recently
announced that it will offer an offline feature on its smartphone
The new feature allows travelers to use TripAdvisor's smartphone
app overseas without WiFi connectivity. The users can download
reviews, photos and city maps which can be accessed later even
without an Internet connection.
Users may download information regarding a city when Internet
connection is available. When there is no Internet connectivity,
the app will automatically transition to the offline mode and
feature 10 reviews. However, once the connection is restored, the
app will automatically go back to online mode and offer full
Currently, the offline feature has more than 300 city maps
worldwide which are powered by Telenav's Scout Maps and Navigation
SDK. Users may add or remove maps on the smartphones to suit their
requirement. The feature will be available on all iOS and Android
Nowadays, smartphones are increasingly being used along with
laptops and tablets to plan trips, make bookings and share reviews
and related opinions. In order to cash in on this opportunity,
TripAdvisor is constantly updating its mobile features. Over the
last 12 months, TripAdvisor's mobile traffic has increased at a
Last month, the company offered instant booking service on its
mobile app allowing users to book a hotel through TripAdvisor's
booking partners on its mobile site and app.
These initiatives will help TripAdvisor to grow its user base as
well as increase its conversion rates as users are now more likely
to click on the advertiser's link for booking rather than just for
gathering information. According to Google Analytics, the total
number of unique visitors on its websites (per month) increased
from 32 million in 2008 to 260 million by 2013-end, which is quite
TripAdvisor has built a strong portfolio through new features,
continuous product upgrades, expansion into international
restaurant reservation space and strategic acquisitions. These have
also increased page views per visitor since users now spend more
time on its website. The company is leaving no stone unturned to
help consumers make their travel decisions easily and, in turn,
expand its revenue base.
TripAdvisor continues to witness robust top-line growth in every
quarter. The company delivered a decent first quarter, with
earnings beating the Zacks Consensus Estimate on the back of
improved global travel market. Revenues of $281.0 million were up
22.2% year over year, driven by improvement in all its product
lines and continued strong hotel shopper growth.
Over the long term, TripAdvisor is well positioned to grow,
given its expanding user base, improving margins and increasing
monetization of social and mobile platforms.
Currently, TripAdvisor has a Zacks Rank #3 (Hold). Other stocks
that are performing well at the current levels include
Everyday Health, Inc.
). All these stocks sport a Zacks Rank #2 (Buy).
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