), the world's largest online travel research company, has recently
announced that it will offer instant booking on its mobile app and
the mobile version of its website.
The new instant booking feature allows travelers to book a hotel
through TripAdvisor's booking partners on TripAdvisor's mobile site
Instant booking is currently available in the U.S. and will
reach other markets later this year. Currently, very few partners
are offering instant such as, Choice Hotels, Getaroom.com and
TripAdvisor's own Tingo. However, the company expects to involve
more partners by year-end.
Nowadays, smartphones are increasingly being used along with
laptops and tablets for travel booking. In order to cash in on this
opportunity, TripAdvisor is constantly updating its mobile
features. Over the last 12 months, TripAdvisor's mobile traffic has
increased at a healthy rate.
These initiatives will help TripAdvisor to grow its user base as
well as increase its conversion rates as users are now more likely
to click on the advertiser's link for booking rather than just for
TripAdvisor has built a strong portfolio through these new
features, continuous product upgrades, expansion into international
restaurant reservation space and strategic acquisitions. These have
also increased page views per visitor since users now spend more
time on its website. The company is making all efforts to help
consumers make their travel decisions easy and expand its revenue
TripAdvisor continues to witness robust top-line growth in every
quarter. The company delivered a decent first quarter, with
earnings beating the Zacks Consensus Estimate on the back of
improved global travel market. Revenues were $281.0 million, up
22.2% year over year, driven by improvement in all its product
lines and continued strong hotel shopper growth.
Over the long term, TripAdvisor is well positioned to grow,
given its expanding user base, improving margins and increasing
monetization of social and mobile platforms.
Currently, TripAdvisor has a Zacks Rank #3 (Hold). Other stocks
that are performing well at the current levels include
). All these stocks sport a Zacks Rank #2 (Buy).
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