Trefis Morning Coffee – Cisco, Adobe, Pepsi & Nasdaq


A mid-week espresso shot packed with a few key insights… Cisco ( CSCO ) announced its decision to shut down the popular point-and-shoot Flip camera business in an effort to refocus on core strategy. The business was acquired relatively recently (2009), but trends like declining unit sales and the growing prevalence of video functionality in smartphones appear to have spurred the decision to drop the product. Moving away from hardware and into software, Adobe ( ADBE ) is planning a mid-cycle release of its creative software suite version 5. The typical 18-24 month period between software releases often leads to a mid-cycle dropoff in market share, so the mid-cycle release decision seems to be en effort to offset the typical decline. The most recent version was released in May 2010.

How well do you know Pepsi ( PEP )? Test your knowledge in our quiz of the day… the answer might surprise you. And as a bonus, feel free to play around with today's free company model, Nasdaq OMX Group ( NDAQ ).

Cisco - Company of the Day

Cisco will dump its Flip camera business, only 2 years after the company purchased the business as part of its $590 million acquisition of Pure Digital Technologies.

The Flip was reportedly the #1 selling point-and-shoot camera for the year ending February 2010, but dropped to #2 in the following year.

See our complete analysis of Cisco stock

Adobe - Forecast of the Day

Adobe dominates the creative software market with leading photo editing, publishing and web design products.

While new software versions are typically released every 18-24 months, Adobe is planning a mid-cycle release of creative software version 5. More frequent releases could stem the typical mid-cycle dropoff in creative software market share.

See our complete analysis of Adobe stock

Pepsi - Quiz of the Day

Which of these brands contributes the most to PepsiCo's stock value?

  1. Pepsi
  2. Tropicana
  3. Aquafina
  4. Diet Pepsi

Nasdaq OMX Group - Today's Free Company

Get free access to Nasdaq OMX Group today only. This company's model is usually only available for Trefis Pro subscribers.

Click here for access to our full Nasdaq OMX Group model

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

This article appears in: Investing , Investing Ideas , Stocks , US Markets

Referenced Stocks: ADBE , CSCO , NDAQ , PEP



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