Franchising has become increasingly popular during the past
several decades, often being used as a stepping-stone into small
business ownership. Although folks often think successful
franchise owners share the same type-A personality traits as
successful entrepreneurs, this just isn't the case.
Here are several character traits that successful franchisees
Aversion to risk
Many people believe that to succeed as a franchise owner, you
must be the gambling type. However, owning an established
franchise isn't a gamble; it's a controlled risk. Franchises
lower the risk levels because somebody else has already paved the
way, coming up with the concept, testing the idea and determining
what works and what doesn't.
Ability to follow the system
While entrepreneurs have a nearly uncontrollable urge to come
up with new ways of doing things, successful franchisees prefer
working with proven systems. Instead of testing new business
methods, they want established procedures already in place that
tell them the best way to do anything related to their
Successful entrepreneurs have good attitudes. Instead of
complaining about problems, they create effective solutions. They
focus more on the opportunities and successes offered by their
franchises than dwelling on the possible failures.
Strong people skills
A franchisee must have excellent interpersonal skills so they
can interact effectively with both customers and employees. They
enjoy a lot of human interaction and typically succeed at
networking, building employee morale and inspiring customer
Successful franchise owners are motivated by results. This
shows in their willingness to put in long hours and handle
multiple tasks. They focus on production, create goals and work
hard to achieve those goals.
They constantly evaluate the results to see if their current
course of action is succeeding. If not, they change their plans
to find a more effective approach.
Calm and collected
A franchisee owner must be able to keep their composure, even
when problems arise. They address issues as they occur with a
calm demeanor, never showing their frustration or irritation.
Successful franchisees bounce back from setbacks. They don't
become pessimistic about the future. They find challenges
exciting and have no doubt that things will get better.
Ability to focus on the future
A franchisee owner must be able to put in those long hours and
handle necessary tasks. They know that handling the daily
business activities will pay off in the long run.
Although becoming a franchisee isn't the right path for
everyone, those with the above personality traits should consider
giving it a try. You likely have the motivation, the confidence
and the necessary skills to become a successful franchise
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