), manufacturer of the world's best-selling autos now in recovery
mode following the past 18 months of damaging safety recalls, will
establish a safety research center in Michigan,
according to a published report
A five-year $50 million investment will create the Collaborative
Safety Research Center in Ann Arbor, the automaker announced on
Sunday. Akio Toyoda, president of Toyota, testified to congress
about reports of unintended accelerations.
"Our president made a commitment to Congress to take a leadership
role in automotive safety and this is an effort to live up to that
commitment," Bruce Brownlee, Toyota's senior executive
administrator for external affairs, told the publication.
Since Fall 2009, more than 11 million Toyotas throughout the world
have been recalled, forcing the company to bolster its safety and
reliability efforts. Those recalls cost Toyota nearly $50 million
in fines pertaining to the recalls.
The research center will work on methods of decreasing driver
distraction, which Toyota says covers 30 of the deaths of children,
teens and seniors in car crashes in the U.S. The research center
also will foster ties with university and hospital researchers.
At 2:22 p.m. on Monday, Toyota shares were worth $82.39.