T-Mobile US, Inc.
) makes another attractive offer by introducing zero down payment
plans for 4GLTE-based phones and tablets. This zero down payment
scheme is available at all T-Mobile retail and online stores from
Jul 27, 2013.
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The cost of the device will be divided into 24 monthly
installments without any interest or service contract. Moreover,
the plan comes with a Simple Choice Plan, which features
unlimited talk, text and 500 MB of data usage for $50 per month.
A few days back, T-Mobile US launched Jump plan, which allows
subscribers to upgrade their handset twice a year rather than in
two years, as in the case of other carriers.
The company is charging $10 a month for Jump, which also offers
insurance coverage. The customer can avail the first upgrade
service after six months, after which there will be no waiting
A few months back, T-Mobile US launched another contract-less
service called Uncarrier. This plan allows subscribers to buy
) iPhone at $100 and pay the balance in installments of $20 per
month for the next two years.
Unsuccessful merger attempt with
) coupled with the unavailability of iPhones in its smartphone
portfolio had led to a continuous loss of subscribers.
T-Mobile US is implementing these strategies to improve its
business. The company has already gained 3,000 subscribers in the
first quarter of 2013 as compared with a loss of 261,000
subscribers in the prior-year quarter.
Therefore, we believe that such strategies undertaken by T-Mobile
US will not only help it to safeguard its position against top
carriers like AT&T and
Verizon Communication Inc.
) but will also allow it to take unprecedented lead over its
T-Mobile US currently carries a Zacks Rank #3 (Hold).