T-Mobile US, Inc.
) makes another attractive offer by introducing zero down payment
plans for 4GLTE-based phones and tablets. This zero down payment
scheme is available at all T-Mobile retail and online stores from
Jul 27, 2013.
The cost of the device will be divided into 24 monthly
installments without any interest or service contract. Moreover,
the plan comes with a Simple Choice Plan, which features
unlimited talk, text and 500 MB of data usage for $50 per month.
A few days back, T-Mobile US launched Jump plan, which allows
subscribers to upgrade their handset twice a year rather than in
two years, as in the case of other carriers.
The company is charging $10 a month for Jump, which also offers
insurance coverage. The customer can avail the first upgrade
service after six months, after which there will be no waiting
A few months back, T-Mobile US launched another contract-less
service called Uncarrier. This plan allows subscribers to buy
) iPhone at $100 and pay the balance in installments of $20 per
month for the next two years.
Unsuccessful merger attempt with
) coupled with the unavailability of iPhones in its smartphone
portfolio had led to a continuous loss of subscribers.
T-Mobile US is implementing these strategies to improve its
business. The company has already gained 3,000 subscribers in the
first quarter of 2013 as compared with a loss of 261,000
subscribers in the prior-year quarter.
Therefore, we believe that such strategies undertaken by T-Mobile
US will not only help it to safeguard its position against top
carriers like AT&T and
Verizon Communication Inc.
) but will also allow it to take unprecedented lead over its
T-Mobile US currently carries a Zacks Rank #3 (Hold).
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