The fourth largest U.S. mobile operator T-Mobile USA is all set
to offer an unlimited data service option to its customers
beginning September 5, 2012. We believe the company is targeting
heavy data customers who prefer data options without any cap or
The new uncapped data offering is $20 more than its existing
unlimited voice, text and limited data plan and will cost its
customers $69.99 per month. This unlimited data plan is $5 cheaper
than the company's traditional plan, which limits data speed after
5GB of data usage. However, one of the drawbacks of the offer is
that the plan is only meant for smartphones and doesn't connect
tablets, laptops or desktops.
Verizon Communication Inc.
) do not offer unlimited data plans to its customers and of late
have moved to shared data plans, which allow users to share a pool
of data across multiple devices. Both Verizon and AT&T's plans
are costly and are restricted to a certain amount of data usage. On
the contrary, T-Mobile's new plan will offer uncapped web surfing
and a downloading option over T- Mobile's HSPA+ network, and won't
restrict the speed limits at any point of time.
T-Mobile USA, a unit of Deutsche Telecom, has been grappling
with customer loss to both bigger and smaller rivals in the last
few quarters. Additionally, T-Mobile is one of the few national
carriers that doesn't offer the iPhone through its network. We
believe this effort will help the company to pull customers from
bigger rivals such as
), which offers an unlimited data plan through their limited 4G
coverage. However, the company could face competition from smaller
MetroPCS Communications Inc.
), which has recently introduced a similar no strings attached
unlimited plan for $55 a month.
METROPCS COMMUN (PCS): Free Stock Analysis
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