) announced this morning that it has sold
since the product arrived at the carrier less than one month ago.
) began selling the T-Mobile iPhone on Friday, April 12. Sales
were so high that it created one of the
most successful weekends
in the carrier's history, and reportedly left T-Mobile scrambling
to replenish its supply of Apple smartphones.
By selling 500,000 units in less than one month, T-Mobile
could eclipse the 1.5 million units that Sprint (NYSE:
) averages each quarter. This would be an impressive feat
considering the fact that T-Mobile is significantly smaller than
Sprint and is the only carrier to offer unlimited data without
T-Mobile, however, is the only carrier that happily promotes
the iPhone at full price. The iPhone 5, for example, starts at
$649. This fee allows customers to purchase the device without a
contract. It also enables them to avoid the high subsidies that
come with other monthly packages from Sprint, Verizon (NYSE:
) and AT&T (NYSE:
While T-Mobile is proud of its offering (which leads to a
higher up front cost but a lower monthly bill -- and potentially
a better deal over time), Apple's marketing scheme has led to
from bloggers who argue that the iPhone maker is being
In a piece titled, "Does Apple Store Discourage T-Mobile
criticized Apple's in-store rate plan listings because it
displayed the prices ($649 for the T-Mobile iPhone 5, $199 from
other three carriers) without an immediate explanation as to why
the prices vary so greatly. Some shoppers may be unaware of the
savings that T-Mobile can ultimately provide.
That has not seemed to hurt T-Mobile iPhone sales,
Part of attraction could be due to the monthly fee. While
AT&T, Sprint and Verizon start at roughly $80 per month,
T-Mobile plans start at $50 per month. At that price, users will
only receive 500 megabytes of high-speed data, but for an extra
$10 they can receive 2.5 gigabytes. For $70 per month -- the most
expansive plan available -- users supposedly get "unlimited" 4G
By comparison, Verizon's $80 plan offers a mere 300MB of data.
From that perspective, the $649 price tag may be very easy for
consumers to swallow, especially since T-Mobile will allow
customers to pay for it over a two-year period.
Louis Bedigian is the Senior Tech Analyst and Features Writer
of Benzinga. You can reach him at 248-636-1322 or
louis(at)benzingapro(dot)com. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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