TI's New Software with OAD Feature - Analyst Blog

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Texas Instruments ( TXN ) or "TI" launched its new software, BLE-Stack 1.3, which can be used with CC2540 and CC2541 Bluetooth low energy system-on-chips (SOCs). It is a wireless solution and comes with unique over-the-air-download (OTA or OAD) capabilities.

TI's Bluetooth Smart allows consumers to download software updates of Bluetooth-enabled smart products through their smartphones and tablets. Thus, consumers can download software updates wirelessly from numerous devices such as smartphones, tablets or PCs.

The difficulties in getting these upgrades hurt user experience, which increases the chances of the products becoming obsolete. However, with TI's OAD feature, consumers can download updates wirelessly, thereby helping the longevity of the products.          

Currently, smart devices are in great demand among consumers and are used for multiple purposes other than calling (listening to music, using maps to move around, using social networking sites like Facebook ( FB ) and Twitter to chat, and others).

As per a report by IDC, 219.4 million smartphones were shipped in 2012 where Samsung topped the list with 63.7 million units shipped in the fourth quarter of 2012 for a 29% market share. Its 76% jump from the year-ago quarter helped it topple Apple Inc. ( AAPL ), which shipped 47.8 million units, followed by Huawei, Sony ( SNE ) and others.

As per a report by IDC, 52.5 million units of tablets were shipped in 2012, which witnessed a 75.3% jump from the previous year quarter. Apple led the market followed by Samsung, Amazon ( AMZN ) and others. 

In the fourth quarter of fiscal 2012, TI generated total revenue of $2.98 billion, down 12.1% sequentially and 12.9% year over year (slightly better than the mid-point of the recently narrowed guidance range of $2.89 billion to $3.01 billion). The Analog business fell 9.4% sequentially and 1.5% year over year. The sequential decline was attributable to broad-based weakness across the HVAL, HPA, SVA and power management product lines.

Texas Instruments has a Zacks Rank #3 (Hold).



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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



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