When THQ (NASDAQ:
) announced that it would conduct a Humble Bundle, enabling
consumers to purchase a large package of games for $1 or more,
investors ran for the door. THQ declined by
more than seven percent
on the first day alone. In total, THQ has lost more than 12
percent since the bundle began roughly two weeks ago. In the
process, THQ saved consumers more than $200, which is the price
they would have paid to purchase the games separately.
Many believe that THQ introduced the Humble Bundle to:
- Save the company from going bankrup
- Hype the upcoming release of Saints War 4
- Experiment and see what happens
This is not the first time that THQ sold its games at a
reduced rate, however. While investors reacted sharply to the
Humble Bundle, THQ had previously released a
on Amazon (NASDAQ:
That collection (referred to as the "Tantalizing THQ Medley")
is still available and retails for $7.49. The package includes
Homefront, Metro 2033, Red Faction Armageddon, Red Faction
Guerilla, S.T.A.L.K.E.R.: Shadow of Chernobyl and Warhammer
Homefront's inclusion is somewhat significant because it was a
game that was once expected to save the company. Investors
abandoned the stock
well before the first sales figures were released, all because
the critical reception was lower than expected. Now THQ is
selling the game in a bundle for less than $10.
The Humble Bundle received a lot more attention than the
Amazon collection, and thus a lot more criticism from investors.
However, it was actually a more sensible deal. THQ did not
include games it
sell -- it offered a package of games people actually wanted.
Saints Row: The Third has already sold more than four million
copies worldwide. By selling a few hundred thousand additional
copies through the Humble Bundle, the company has increased the
number of potential buyers for Saints Row 4.
By the time the bundle closed, the collection had acquired
$5.09 million in payments from more than 885,000 individuals. It
is unknown exactly how much of that money will go to THQ versus
The number of buyers is far more important than the amount of
profit. THQ was never going to make much money from this venture.
However, by inspiring nearly 900,000 customers to join the fray,
the company may have greatly increased its fan base for future
Even if that is the case, investors may not see results for
quite some time. Saints Row 4 does not currently have a release
date beyond the vague listing of 2013.
(c) 2012 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.