Lionbridge Technologies, Inc
) recently announced that it has been selected by Thomas Cook
Online as its web translation partner. Lionbridge is expected to
provide Global Web Operations, Transcreation, Content Creation
and localization to Thomas Cook.
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Per the agreement, Lionbridge will provide Thomas Cook's
customers with accurate and localized language search. Through
this partnership, Thomas cook primarily intends to focus its
attention toward the creative aspects of its online programs. The
new offerings and new verticals of Lionbridge will enable Thomas
Cook to expand its value for its clients globally.
With this web localization partnership with Lionbridge, Thomas
Cook expects to generate incremental revenue through the online
channel by offering accurate and relevant content with
effective search optimization in the global markets.
Through its partnerships with leading brands and their agencies,
Lionbridge combines expertise in localization, digital operations
and content marketing to enhance customer engagement and increase
efficiency. Lionbridge mainly provides a complete suite of
outsourced solutions to its customers by combining in-country
knowledge and expertise with innovative technology to form an
integrated program, which facilitates online marketing
initiatives. These services are invaluable to global brands,
which need to market their products and services across different
regions and the problem of unique complexities of each market and
the time required to manage these operations are taken care of by
Lionbridge enables more than 800 world-leading brands to increase
international market share, adopt products and effectively engage
their customers in local markets.
Lionbridge currently has a Zacks #1 Rank, which translates into a
short-term Strong Buy rating. We also have a long-term Outperform
recommendation on the stock. One of its competitors,
Computers Science Corp
) also holds a Zacks #1 Rank.