Thomas Cook Selects Lionbridge - Analyst Blog

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Lionbridge Technologies, Inc . ( LIOX ) recently announced that it has been selected by Thomas Cook Online as its web translation partner. Lionbridge is expected to provide Global Web Operations, Transcreation, Content Creation and localization to Thomas Cook.

Per the agreement, Lionbridge will provide Thomas Cook's customers with accurate and localized language search. Through this partnership, Thomas cook primarily intends to focus its attention toward the creative aspects of its online programs. The new offerings and new verticals of Lionbridge will enable Thomas Cook to expand its value for its clients globally.

With this web localization partnership with Lionbridge, Thomas Cook expects to generate incremental revenue through the online channel by offering  accurate and relevant content with effective search optimization in the global markets.

Through its partnerships with leading brands and their agencies, Lionbridge combines expertise in localization, digital operations and content marketing to enhance customer engagement and increase efficiency.  Lionbridge mainly provides a complete suite of outsourced solutions to its customers by combining in-country knowledge and expertise with innovative technology to form an integrated program, which facilitates online marketing initiatives. These services are invaluable to global brands, which need to market their products and services across different regions and the problem of unique complexities of each market and the time required to manage these operations are taken care of by Lionbridge.

Lionbridge enables more than 800 world-leading brands to increase international market share, adopt products and effectively engage their customers in local markets.

Lionbridge currently has a Zacks #1 Rank, which translates into a short-term Strong Buy rating. We also have a long-term Outperform recommendation on the stock. One of its competitors, Computers Science Corp ( CSC ) also holds a Zacks #1 Rank.



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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Business , Stocks

Referenced Stocks: CSC , LIOX

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