Valentine's Day is supposed to be the time when love brings
couples together. At least, that is what women believe. Men see
it differently. While some merely
wait until the last minute
to buy a card, others will
terminate a relationship
just to save a few bucks.
Then there are some men who want to get their girlfriends or
wives something nice but have no idea what to buy.
Big Booty Bros., a team formed at the 2013 MHacks competition
at the University of Michigan, set out to build an app that can
solve every man's gift-giving dilemma.
"Our project is basically a gift finder," Jordan Gensler, one
of four students who worked on the project, told Benzinga. "The
pitch is that most guys don't really know what to get their
girlfriends because finding gifts is a really hard thing to do.
You have to bring into account a lot of things, so we kind of
simplified the process."
Gensler and his teammates -- Moses Luu, Diego Deveras and
Austin Hampton -- designed an app that could pull data from
), Pinterest and Etsy.
"We find commonalities between it, and we run it across things
like Amazon (NASDAQ:
) and find popular items they might be interested in," said
Gensler. "We also do type analysis. For example, if it's an
anniversary, we will recommend things that might be a little bit
more spendy or a little bit more girlfriend-aimed. If it's
something for a friend, then we wouldn't recommend those. Because
we're using Amazon, we have price ranges so you can basically
find whatever gift and whatever price range for whatever type of
Luu said that the idea materialized when he realized that
Pinterest and Etsy users point out the items they want simply by
pinning them -- or, in the case of Etsy, by making them a
"It can't get much simpler than that," he said. "We do add in
a lot of things to make the results even more refined, but in the
time that we have, it's hard to make something super complicated,
so we use this really powerful, simple-to-analyze information,
and it gives really good results, we believe."
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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